Each week, we share five articles that will help you stay up-to-date on the tools, resources and news in social media. Use this weekly Wrap-Up to get tips and ideas to use in your business’ social media marketing.
(1) 8 Data-Based Tips for Optimizing Your Content on Pinterest and Instagram from HubSpot
There are some great tips (with charts) to help you create content for Pinterest and Instagram in this article. Even if your business isn’t product-based, you can create some appealing images for both of these social networks.
(2) How to Optimize Your Marketing for the Visual Marketing Revolution from sMedio
Another great article focusing on images, videos and visual content. Use these first 2 articles to put together a “visual marketing” strategy and content calendar for your social media sites.
(3) How to Do Keyword Research: A 6-Point Checklist from Bruce Clay, Inc.
If you’ve ever wanted a thorough, step-by-step guide for doing keyword research, this is it! Set aside some time to do this important step in your marketing/social media strategy.
(4) The Best Books in the World on Writing from Duct Tape Marketing
This is an excellent list of resources! If you are writing blog posts, web content, white papers…you’ll find some helpful books on this list. I plan on adding several of these to my bookshelf.
(5) Vine: 12 Ways to Make Your Videos Stand Out from Mashable
There are lots of great tips and strategies in this article. If you haven’t started using Vine, I recommend saving this resource for when/if you do! (I’m hoping the App makes its way to Android soon!)
Bonus: Wired to Share: Online Social Behaviors of Moms from ShareThis and Digitas
If you market to moms, you’ll find this study/Infographic very interesting. This study surveyed 200,000 moms, so take a look at their social behavior.
We hope these resources give you some great ideas for your social media marketing! If you found any great resources and want to share, please do so in the comments below or visit our Facebook Page.
About Terry League