Get some helpful tips for your digital marketing strategy in our weekly social media wrap up post. I’ve been travelling this week, so I’m sharing five great articles instead of the normal list of seven.
Click on each title to go to the original article or save it as Pin on your Pinterest account with the “Click here to Pin it” text.
1. 5 Big Changes Coming To Your Twitter Profile
A helpful overview of the changes to your Twitter profile: larger Cover Photo (1500 x 500 pixels), larger profile image (256 x 256 pixels), plus pinned and filtered Tweets. Check out the article for more details, plus a list of accounts that already have the new layout, so you can start planning your updated graphics and strategy as the new profiles roll out.
2. How to Choose the Right Video Platform for Your Business
This is a good Infographic on the different Video platforms. If you’re just getting started with a video strategy, the tips in this chart can help you decide which platform to focus on.
3. The Latest Changes Impacting Your Facebook Page
Facebook is cracking down on Pages that use Like Baiting, Frequently Circulated Content, or Spammy Links to “game” the Newsfeed algorithms. This should be a good thing for honest business owners who post helpful, relevant content for their Fans.
Here’s a quote from the article that says it best: “the core principles remain the same: deliver genuinely great content, provide value to your fans, be consistent, and stop chasing Likes and reach solely for the sake of increasing the two metrics.”
4. Five Ways Local Customers Get From Your Blog to Your Business
You’ll get some ideas from this post on how to approach your business blog, with the goal of attracting local clients.
5. New Research Shows Which Social Networks Ideal for Marketers
Take a look at the statistics in this article as you plan your social media strategy. It shouldn’t surprise you that people spend more time on “visual networks” (Instagram, Pinterest). And considering Twitter’s new emphasis on photos/videos, you’ll definitely want to be prepared with your own visual content.
Two Facebook Resources (Click on each one to see the Pin and related article link):
Facebook Power Editor: When you Need It vs When You Don’t – a handy chart to help when creating Facebook Ads.
How to Create an Awesome Facebook Cover Photo in 5 Minutes or Less – a great tutorial on using Canva to create Cover Photos.
This week’s photo is a view as I was flying into Las Vegas on my short trip out to California.
About Terry League