Here is the weekly wrap up: five top articles to help with your small business social media strategy. Each listing also includes a link to a corresponding Pin on Pinterest so you can save each article for later reading. This week’s topics include Facebook Pages vs Profile for branding, creating an effective customer service plan, templates for holiday email marketing, and more…
Just for fun, we include a photo from our local area here in Florida!
Click on each title to go to the original article or save it as Pin on your Pinterest account with the “Click here to Pin it” text.
1. Facebook Page vs. Profile: Which is Better for Your Personal Brand?
This is a very helpful comparison between Facebook Profiles and Pages, and which one is better for your personal brand. You may find that using both will give you the best results. Also keep in mind that even if you are branding a “business”, your personal Profile may be the first contact potential clients have with you.
2. How to Help Your Social Media Customer Service
Social media has changed the area of customer service in some dramatic ways. Read this article from Convince and Convert for some tips on how to have an effective customer service policy. Even if your business has one employee – you – you’ll get some value from the insights here.
3. Holiday Email Marketing Made Easy: 9 Emails You Can Use
Are you planning any holiday email marketing campaigns? This helpful post from the Reach Local blog gives you 9 templates, ready to customize and send! A big time-saver for a small business owner.
4. Top 2015 B2B Content Marketing Tactics
This article by Heidi Cohen is packed with actionable tips if you are a business-to-business company planning ahead for 2015. Statistics are from the Content Marketing Institute and Marketing Profs “2015 B2B Content Marketing Benchmarks, Budgets and Trends for North America”, and you’ll find a link to that presentation as well.
5. 5 Small Changes That Will Make A Big Difference To Your Social Media
This list of changes are easy to implement, and can make a big difference to your social media marketing strategy. I would add to #1 (using Tweets as testimonials), that using Facebook or G+ comments, can work in the same way. Check out the list for the rest of these quick tips.
This week’s photo shows some of the beautiful colors we get at sunset here in Florida. (No filter, just a pretty orange sky!)
About Terry League