Need help keeping up with news and updates in the social media world? Let us do the work for you! In our weekly wrap up post, we share 5 must-read articles for small business strategy. This week’s posts include a list of Apps to use when creating visual content, the new Periscope and Meerkat Apps, tips for publishing on LinkedIn, and more…
Click on each title to go to the original article or save it as Pin on your Pinterest account with the “Click here to Pin it” text.
1. A Very Simple Template to Decide What Content to Create For Your Business Blog
Learn how Mack Collier answers the following question:
“…how do we walk the tightrope of creating content that has value for the company (promotes your products) while at the same time having value for the reader?”
2. 7 Best Visual Marketing Apps to Create Social Media Graphics
A great list of tools by Rebekah Radice – are any of your favorites on the list?
3. Content Marketing as a Food Truck: Rethinking Content Marketing In A World of Splintered Attention
This is a terrific analogy from Chris Brogan!
“A food truck goes to where the people are and delivers food. It’s lightweight, and people like the variety.”
“You’ve got to prep your food somewhere (your primary site), and then you’ve got to distribute it somewhere via your truck: Facebook, Pinterest, Instagram, Podcasts, whatever.”
4. 9 LinkedIn Publishing Tips That Can Build Your Visibility and Audience
Check out these fantastic tips from Denise Wakeman on the LinkedIn Publishing feature.
Are you publishing there in addition to your blog? I’ve just started. Connect with me on LinkedIn (here) so I can check out your posts!
Big news on live-streaming Apps this week: the Meerkat App was just recently launched, and Twitter has now rolled out their Periscope App to compete. The following 3 posts give you the inside scoop.
Have you checked out either of these Apps yet?
I’ve just signed up for Periscope and will be testing it out for myself and my clients. Let me know what you think of either one!
5. What Is the Meerkat App and 3 Ways To Use it for Business
by Kim Garst
6. Everything You Need To Know About Twitter’s Periscope
by Mike Alton on the SiteSell Blog
7. Twitter’s Live-Streaming App ‘Periscope’ Surfaces To Compete With Meerkat
by Greg Finn on MarketingLand
Meerkat and Periscope hold some great potential for marketers; it may all depend on which App’s functionality works best for you and which App your target audience is more receptive to. Stay tuned for more information and tips on these Apps!
Found any great resources this week on social media? Share what you’ve seen!
Image courtesy of edar / Pixabay
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