Need help keeping up with news and updates in the social media world? Let us do the work for you! In our weekly wrap up post, we share 5 must-read articles for small business strategy. This week we’ve found a few topics covered by more than one great post, so we’ve given some of them additional attention.
Check it out below, with posts on Google’s upcoming Mobile-Friendly update, new features and changes on Instagram, a summary of 2015 Twitter changes, and more…
Click on each title to go to the original article or save it as Pin on your Pinterest account with the “Click here to Pin it” text.
1a. 9 Things You Need to Know About Google’s Mobile-Friendly Update
by Cindy Krum on the Moz.com blog
As April 21st approaches, you need to check on how mobile-friendly your website is, according to Google. This guide answers 9 questions to help you prepare your site.
1b. Google ‘Mobile-friendly’ Announcement Not So Friendly For Local Businesses
by Nancy Babcock, Creative Arts Consulting blog
This is another helpful post, sharing the results of a quick experiment with local businesses, as well as some good steps for your business to get ready.
2. 3 Steps To an Effective LinkedIn Relationship Building Strategy
by
This is a great article on building and growing relationships on LinkedIn, with helpful tips on using some of the site’s built-in tools.
3. Everything You Need to Know About Twitter’s Evolution in 2015 (So Far)
by Olsy Sorokina on the Hootsuite blog
Lots of changes on Twitter since January – and this is a nice summary of what’s happened so far. I really like the “add a comment” field to ReTweets because it expands the 140-character limit.
4. Facebook Insights: A Detailed Guide to Facebook Analytics
by Ian Cleary on Razor Social
Check out and save this terrific resource for optimizing Facebook Insights! You should be checking your Page Insights on a regular basis.
5a. Instagram launches new editing tools: Fade and Color
by Napier Lopez on The Next Web blog
New from Instagram this week: Color and Fade tools. The photo tools are on Android now and coming soon to iOS.
5b. Instagram’s Newest Feature Lets You Stalk Your Favorite Accounts
by Chelsea Hejny on the Socially Stacked blog
Another new feature is Post Notifications (available now to everyone).
I’m excited about the post notifications – you can easily keep up with accounts most important to you, and from a marketing standpoint, suggest that your Followers choose to get notifications from your account.
5c. Instagram Hashtags and More 2015 Updates
by Jenn Herman on her Jenn’s Trends blog
Learn about the recent (major) change to hashtags, plus the Layout App, desktop hashtag searches and more from Jenn in this helpful post.
Wow, lots of great resources this week! I hope you find them helpful 🙂
About Terry League