This week’s must-read posts include tips for measuring Facebook analytics, using Twitter for customer service, reconsidering Google+, and more…
Need help keeping up with news and updates in the social media world? Let us do the work for you! In our weekly post, we highlight 5 “must-read” articles for your small business – use these resources to get tips on social media strategy or specific social media platforms.
Plus we share a Facebook-only summary of helpful resources, as well as top News from the week on the major social sites.
Click on each title below to go to the original article.
Must-Read Articles from the Week:
1. Beyond Likes: 9 Facebook Analytics You Must Be Measuring
by
This helpful guide shows you how to better use the information available in your Facebook Insights.
2. 5 Surprising Reasons To Reconsider Google+ (That You Can Act On Today)
by Hailley Griffis on the Buffer blog
Did you give up on Google+? Check out this post for some valid reasons to reconsider using the social site again.
3. Infographic: The Art of Getting Retweets
by Sean Work on the Crazy Egg blog
Get more of your Tweets re-tweeted with the tips in this Infographic.
4. Authentic storytelling: 5 rules for the new frontier of marketing
by Peter Minnium on MarketingLand
Use these tips to create profiles and content that resonates with your target audience.
5. 3 New Twitter Customer Service Features Your Business Needs to Enable
by Andrew Macarthy
Twitter has rolled out some features to help you provide better customer service, so if you are interested in using the platform for that purpose, check out this post.
Facebook Resources & News from the Week:
We share Facebook-only resources and news each Friday, to make it easier for you to keep up with the constantly changing world of Facebook marketing. Check them out here: #FacebookFriday Resources
News from the Week:
Top updates and announcements from the major social media platforms: Click on each title to read the full article and then stay tuned for further developments and strategic tips!
New features for Periscope:
Periscope Announces Superfans, Broadcast Groups and Desktop Log-ins
Updates to SnapChat:
Snapchat copies Instagram Story rewinds, adds augmented background lenses
Changes to Pinterest’s Notifications section:
Notifications just got simpler
Keep track and add feedback on things you’ve tried on Pinterest:
A new way to keep track of ideas you try on Pinterest
That’s it for this week! Let us know if you have any questions or comments on any of the resources we’ve shared here!
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About Terry League