This week’s must-read posts include tips and strategies for your blog, tracking social media metrics, using storytelling in content marketing, and more…
Need help keeping up with news and updates in the social media world? Let us do the work for you! In our weekly post, we highlight 5 “must-read” articles for your small business – use these resources to get tips on social media strategy or specific social media platforms.
Plus we share a Facebook-only summary of helpful resources, as well as top News from the week on the major social sites.
Click on each title below to go to the original article.
Must-Read Articles from the Week:
Use the stats and tips in this guide to get your blogging strategy in place for the new year.
by William Sarto on the Jeff Bullas blog
Tell a story in the content you create for your target audience. Learn why storytelling works so well, and get some tips on how to do it in this post.
by Caitlin Burgess on the Top Rank blog
Get some insight on social media with Buffer’s report and this post’s 5 areas of focus. At the top of the list are video, Facebook, and customer support…learn more and then save this resource.
What makes a brand successful on social media? Check out this list and determine what your business can improve upon.
by Joe Griffin on Social Media Examiner
Use this helpful guide to measure your success on some top platforms and built-in tools: Twitter Analytics, Facebook Insights, LinkedIn Metrics (on company pages), and Instagram performance.
Facebook Resources & News from the Week:
We share Facebook-only resources and news each Friday, to make it easier for you to keep up with the constantly changing world of Facebook marketing. Check them out here: #FacebookFriday Resources
News from the Week:
Top updates and announcements from the major social media platforms: Click on each title to read the full article and then stay tuned for further developments and strategic tips!
Snapchat and Foursquare:
New Facebook Ad Options:
- Facebook Adds ‘Everyone Who Engaged With Your Page’ to Custom Audiences
- The Evolution of Facebook Remarketing
Pinterest adds an “Explore” feature to desktop and mobile:
That’s it for this week! Let us know if you have any questions or comments on any of the resources we’ve shared here!