This week’s must-read posts include tips and strategies for content planning and marketing, a comparison of Facebook and Instagram marketing, and more…
Need help keeping up with news and updates in the social media world? Let us do the work for you! In this weekly post you’ll find:
(1) 5 “Must-Read” articles for your small business – use these resources to get tips on social media strategy or specific social media platforms
(2) A Facebook-only summary of helpful resources
(3) Top News from the week on the major social sites
Click on each title to go to the original article.
Must-Read Articles from the Week:
1. How Marketing Like Netflix Will Save Your Lead-Gen Strategy
by Chelsea Scholz on the Moz blog
This is an interesting idea, comparing webinars vs on-demand content. Check it out as you plan next year’s marketing strategy.
2. The 7 Content Marketing Trends That Matter in 2017
by
One trend/tip that stands out is the case for “on the fly” content – something any business owner can do.
3. Google Is Shifting to a Mobile-First Index: What Marketers Need to Know to Prepare
Jeffrey Vocell on the HubSpot blog
Use these helpful tips to make sure you have enough focus on the mobile-first trends for your business’ success.
4. Content Planning Tips for Solopreneurs
by Berrak Sarikaya on the Spin Sucks blog
This is a quick outline for creating a content plan that will work for any small business owner.
5. Instagram vs Facebook: Which Can Help You Improve Your Business More?
by Brandon Leibowitz on the Dream Grow blog
Use the stats and tips to compare these two platforms, but also keep in mind that since Facebook owns Instagram, they work very well together.
Facebook Resources & News from the Week:
We share Facebook-only resources and news each Friday, to make it easier for you to keep up with the constantly changing world of Facebook marketing.
Check them out here: #FacebookFriday Resources
News from the Week:
Top updates and announcements from the major social media platforms: Click on each title to read the full article and then stay tuned for further developments and strategic tips!
LinkedIn Adds “Conversation Starters”:
Break the Ice with Conversation Starters in LinkedIn Messaging
New “Tried and True Ideas” icons on Pinterest:
6 ways to holiday a little easier with Pinterest
A new “news” channel from Facebook on metrics:
Metrics FYI: Estimated Reach, Streaming Reactions and Graph API
New searches when you Tweet an emoji to Google’s Twitter account:
Search Google with an emoji tweet — no words necessary
Check out Facebook’s Year in Review, and then create your own from your Profile:
Facebook’s 2016 Year in Review
That’s it for this week! Let us know if you have any questions or comments on any of the resources we’ve shared here!
For daily news and updates, connect with our Facebook and Twitter accounts. Then make sure you subscribe to our posts or sign up for the weekly Newsletter for exclusive tips and strategy.
About Terry League