Social Media Must Reads (1-15-17)

Social Media Must Reads 1-15-17

Need help keeping up with news and updates in the social media world? Let us do the work for you! In this weekly post you’ll find:

(1)  5 “Must-Read” articles for your small business – use these resources to get tips on social media strategy or specific social media platforms

(2) A Facebook-only summary of helpful resources

(3) Top News from the week on the major social sites

This week’s must-read posts include tips and strategies for repurposing your best content, Facebook advertising, creating a content marketing strategy, and more…

Click on each title to go to the original article.

Must-Read Articles from the Week:

1. 7 Trends That Will Change Social Media in 2017

by Sophia Bernazzani on the HubSpot blog

Are you focusing on any of these trends this year?

  • Live video
  • Importance of messaging apps
  • eCommerce – buy directly within social platforms
  • Virtual Reality
  • Ephemeral (disappearing) content (like on Snapchat)
  • Brands shifting from Snapchat to Instagram Stories
  • Mobile advertising gets more competitive

Learn why you should in this article!

2. The Simple 3-Step Process for Creating a Winning Content Marketing Strategy

by Brian Clark on Copyblogger

Get back to basics with this “Who-What-How” guide on content marketing.

3. How to Use Facebook Advertising to Grow Your Brand or Business – Mari Smith [SSM023]

by Brian Peters on the BufferApp blog

This podcast will give you lots of insight and tips on using Facebook Advertising! Save it for when you have time to listen (about 30 minutes).

4. 5 Ways to Repurpose Your Popular Social Media Posts

by Bill Widmer on Social Media Examiner

Learn how to find your best content on some of the top social sites, and then use the ideas in this post to share them again in a variety of different formats.

5. 8+ Tools to Find Related Keywords for Your Content

by Maggie Barr on Content Marketing Institute

Use this helpful list to find a (free or paid) tool that gives you related keywords when writing blog posts and/or other content.


Facebook Resources & News from the Week:

Facebook Page Post Prompts Example

We share Facebook-only resources and news each Friday, to make it easier for you to keep up with the constantly changing world of Facebook marketing. Check them out by clicking here:   #FacebookFriday Resources

News from the Week:

Top updates and announcements from the major social media platforms: Click on each title to read the full article and then stay tuned for further developments and strategic tips!

Pinterest Has a New System to Show More Relevant Related Pins

YouTube Releases ‘Super Chat’ Live-Stream Payment Option – The Next Step for Live? 

Snapchat’s updated search bar makes it easier to find Discover channels, Live Stories


That’s it for this week! Let us know if you have any questions or comments on any of the resources we’ve shared here!

Top Image courtesy of Pixabay

For daily news and updates, connect with our Facebook and Twitter accounts. Then make sure you subscribe to our posts or sign up for the weekly Newsletter for exclusive tips and strategy.


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About Terry League

Terry helps small business owners with social media strategy, training and account management. With a background in marketing and training, she enjoys combining those two areas to teach business owners how to get the most out of their social media marketing. Connect with Terry on Twitter and Instagram @TerryLeague for more on social media with a mix of positive motivation and inspiration.


  1. So glad I found your blog. Very helpful information.

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