Need help keeping up with news and updates in the social media world? Let us do the work for you! In this weekly post you’ll find:
(1) 5 “Must-Read” articles for your small business – use these resources to get tips on social media strategy or specific social media platforms
(2) A Facebook-only summary of helpful resources
(3) Top News from the week on the major social sites
Click on each title to go to the original article.
Must-Read Articles from the Week:
1. Google Reduces Star Rating Threshold: Why Businesses Should Take Notice
by Adam Heitzman on Search Engine Journal
Changes have been made to Google’s Star-Rating system: the number of reviews needed for a rating is reduced, and the calculation for the rating has changed. Learn more in the article and save it for reference.
2. How to Optimize Video for Different Social Media Channels
by Christina Newberry on the Hootsuite
You’ve heard that video is becoming more important, but each social media platform has unique features (and policies) for optimizing video content. Get some great tips in this post.
3. 4 Content Marketing Things That Turn Off Your Audience
by Neil Patel on Content Marketing Institute
Make sure you’re not doing any of these things to drive away your audience:
Turnoff 1: Making it about you, not your audience
Turnoff 2: Being preoccupied with selling
Turnoff 3: Being too SEO heavy
Turnoff 4: Having a more, more, more mindset
4. 20 Creative Ways to Use Social Media for Storytelling
This helpful resource shares tips for each major platform on how to use storytelling in your social posts.
5. Check out Why YouTube Matters to Marketing! [Infographic]
from the Webpagefx site
If you want to learn more about YouTube, then this detailed Infographic shares stats and helpful tips on using this channel in your digital marketing plan.
Facebook Resources & News from the Week:
We share Facebook-only resources and news each Friday, to make it easier for you to keep up with the constantly changing world of Facebook marketing.
Check them out here: Weekly Facebook Resources
News from the Week:
Top updates and announcements from the major social media platforms: Click on each title to read the full article and then stay tuned for further developments and strategic tips!
Twitter opens up Periscope Producer service to everyone
Snapchat Spectacles are now available online
That’s it for this week! Let us know if you have any questions or comments on any of the resources we’ve shared here!
For daily news and updates, connect with our Facebook and Twitter accounts. Then make sure you subscribe to our posts or sign up for the weekly Newsletter for exclusive tips and strategy.
About Terry League