How to Optimize Instagram Analytics | Social Media Must Reads

Social Media Must Reads

Keep up with the digital marketing world with our Social Media Must Reads: a weekly collection of top resources, news, and updates. Use the tips, strategies, and announcements to optimize your small business’ social media strategy.

How we organize these resources for you:

(1)  5 “Must-Read” articles – Top articles with tips or strategies for social media and digital marketing

(2) Facebook Resources from the Week: A summary of helpful resources and announcements just for Facebook and Instagram

(3) Top News from the week: A list of announcements from top social sites

Click on each title to go to the original article.

Must-Read Articles from the Week:

1. The Ultimate Guide to Instagram Analytics: Metrics, Insights, Tools, and Tips 

by uffer blog

Use this fantastic resource to learn more about analytics on your business Instagram account. Save this one!

2. Facebook for Local Business: Creative Ways to Grow

by Michael Stelzner on Social Media Examiner

This podcast will help you use Facebook if you are targeting your local area.

3. 5 Trends That Will Shape Content Marketing in 2017

by Kerry Creaswood on Marketing Insider Group

Wondering what you should make a priority in your content creation and marketing? Check out these 5 trends.

4. 5 Video Storytelling Tools For Camera Shy Entrepreneurs

by Billee Howard on Forbes

Looking for some tools to help create short videos? Here are 5 good ones: Flipagram, Adobe Spark, Spark Video, Animoto, and Ripl. I’d also add Facebook’s built-in “slideshow” feature (that you select when uploading photos to your status update).

5. LinkedIn’s Dirty Dozen: 12 LinkedIn Mistakes to Avoid 

by Melonie Dodaro on Top Dog Social Media

Here’s a helpful list of what NOT to do on LinkedIn!

Facebook (and Instagram) Resources & News from the Week:

Facebook Friday Resources

We highlight updates and news for Facebook (and Instagram since its owned by Facebook) each week on our Page. You can follow us on Facebook to see the resources every Friday or check them out here:

Weekly Facebook Resources

News from the Week:

Top updates and announcements from the major social media platforms: Click on each title to read the full article and then stay tuned for further developments and strategic tips!

[New Instagram Collections] Introducing New Ways to Organize Your Saved Posts

Pinterest is Getting Rid of its Like Button, Moving Away from ‘Social Network’ Label

Tumblr Launches New Video App Called “Cabana”

LinkedIn: Updates to Our Terms of Service 

[New weekly updates from the LinkedIn official blog] Weekly Roundup: Most Recent is Back, Message from Anywhere, Respond with One Click

You can now live stream to YouTube from your phone if you have at least 1,000 subscribers

Google Analytics is adding a new home page

 

That’s it for this week! Let us know if you have any questions or comments on any of the resources we’ve shared here!

Need some help with your digital marketing and social media? We’d love to assist you! It all starts with a free initial consultation so you can learn more about what we offer, and we can learn more about your business! Contact us to set up your phone call now: Contact Us

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About Terry League

Terry helps small business owners with social media strategy, training and account management. With a background in marketing and training, she enjoys combining those two areas to teach business owners how to get the most out of their social media marketing. Connect with Terry on Twitter and Instagram @TerryLeague for more on social media with a mix of positive motivation and inspiration.