Keep up with the digital marketing world with our Social Media Must Reads: a weekly collection of top resources, news, and updates. Use the tips, strategies, and announcements to optimize your small business’ social media strategy.
How we organize these resources for you:
(1) 5 “Must-Read” articles – Top articles with tips or strategies for social media and digital marketing
(2) Facebook Resources from the Week: A summary of helpful resources and announcements just for Facebook and Instagram
(3) Top News from the week: A list of announcements from top social sites
Click on each title to go to the original article.
Must-Read Articles from the Week:
1. 4 Reasons Why You Need An Organic Social Media Strategy
by Greg Kihlstrom on Social Media Today
This is a very helpful post explaining how organic social media (un-paid) works in conjunction with a paid social media strategy.
“…it’s not a matter of choosing either paid or organic approaches – both need to be used strategically in order to reach your audiences and then maintain the relationship.”
2. How to Join, Participate In and Host Twitter Chats Like A Pro
by Pankaj Narang on Jeff Bullas .com
Twitter chats are a great way to connect with other users and show your expertise. Use this guide to learn how to use them.
3. 25 Google Analytics Admin Settings Explained
by Ian Cleary on Razor Social
Use this helpful guide to learn more about setting up your Google Analytics account.
4. 5 Simple SEO Copywriting Tips For Small Businesses
by Derrick English Jr. on Duct Tape Marketing
Check out these tips for writing content that gets found in search, and connects with your target audience.
5. 7 unannounced updates to Google My Business we’ve seen in 2017
by Joy Hawkins on Search Engine Land
First, if you don’t have a Google My Business account, make sure you set one up! Then read this post for some recent updates that could affect your listing.
Facebook (and Instagram) Resources & News from the Week:
We highlight Facebook and Instagram resources and news each week on our Page. You can follow us on Facebook to see the resources every Friday or check them out by clicking here: Weekly Facebook Resources
This week’s highlights include:
- Messenger Updates
- Facebook Live Videos – Don’t Try to Game the System
- Instagram Stories adds new Features
News from the Week:
Top updates and announcements from the major social media platforms: Click on each title to read the full article and then stay tuned for further developments and strategic tips!
9 of the Biggest Google I/O Keynote Announcements
500 million people using Google Photos, and three new ways to share
LinkedIn Adds ‘Suggested Skills’ and Expanded Audience Insights (with Video Coming Soon?)
What you should know about Twitter’s latest privacy policy update
Announcing Canva Animations (new video tools)
Snapchat rolls out a trio of new ad products using its lenses and geofilters
That’s it for this week! Let us know if you have any questions or comments on any of the resources we’ve shared here!
Need some help with your digital marketing and social media? We’d love to assist you! It all starts with a free initial consultation so you can learn more about what we offer, and we can learn more about your business! Contact us to set up your phone call now: Contact Us
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