Facebook Updates: Q2 Numbers, Messenger CTA Buttons

Updates on Facebook, Instagram, Messenger

Keep up with Facebook, Messenger, and Instagram as we share news, updates, and tips. Check out some helpful resources in this post as you plan your marketing strategy.

Facebook’s Quarter 2 Numbers

The social network’s numbers continue to be very strong, with Monthly Active Users up to 2.01 billion. The daily active percentage is 66% (in overall terms), so it has a very engaged audience.

Get more insight from these figures in Social Media Today’s post: Facebook Q2 2017 Numbers – Users Up Again, but Revenue Growth Slowing Slightly

Check out Mark Zuckerberg’s post for his summary of Quarter 2 numbers:

We just announced our quarterly results and gave an update on our progress to bring the world closer together. Our…

Posted by Mark Zuckerberg on Wednesday, July 26, 2017

Updates to Live 360

If you like using 360 photos and videos, then here are some updates to check out:

Introducing the Live 360 Ready Program and new features for Live 360 (Facebook)

Facebook Live 360 streams can now be watched in 4K and VR (The Next Web)

Instagram Updates

News from Instagram focuses on giving developers more access to its API:
Instagram Expands API Access to Social Management Platforms (Social Media Today)

You’ll also get some helpful tips from this round-up of recent Instagram updates on the Hootsuite blog: 9 Little-Known Instagram Features You Should Be Using

Messenger Updates (new CTA buttons)

Messenger Platform 2.1 Brings New Tools to Enrich Conversations

This rollout includes several updates for developers, and new buttons to drive people to Messenger:

“Today, we are launching five new Call to Action (CTA) buttons that businesses and developers can add to their Page to drive people to their Messenger experience. In addition to the currently available “Send Message” CTA, businesses, and developers can select from the following options: Shop Now, Get Support, Get Updates, Play Now and Get Started. These descriptive CTA options let people know what to expect when they start a conversation with a business.”

Have you seen this option on your Pages yet? See the screenshot below from our LCS Page:

New CTA Messenger Buttons

We’ll be testing it to see if this is a good way to get people to start communicating with a business through the Messenger App.

Wondering if you should be using Messenger for your Facebook Page? Check out this blog post we shared on the topic.

Mobile Video vs TV

Sight Sound and Mobilization A Facebook IQ Mobile Video Study Facebook IQ
Facebook IQ just released a report on the viewing habits of people using a mobile device vs TV. See all of the interesting results in the study:


Note that we are changing our blogging schedule going forward: Every 2 weeks, we’ll be sharing updates from Facebook and its owned platforms such as Instagram and the Messenger App. These bi-weekly posts will take the place of our Weekly Must Reads posts. We’re making this change as Facebook remains one of the most important platforms for small business owners, and we’d like to concentrate our content curation efforts on its related platforms.

For daily updates, we recommend that you follow us on Twitter @socialmediaLCS where we share news and updates on all-things social media. Content curation – finding and sharing the best resources – remains one of our biggest blogging and social media account goals, so please let us know if there are other topics you’d like to see covered more on our sites!


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About Terry League

Terry helps small business owners with social media strategy, training and account management. With a background in marketing and training, she enjoys combining those two areas to teach business owners how to get the most out of their social media marketing. Connect with Terry on Twitter and Instagram @TerryLeague for more on social media with a mix of positive motivation and inspiration.

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