There are some useful Facebook marketing tips in this Mashable article, such as paying attention to Facebook rules for your Cover Photo and Contests, making sure you have filled in your company info and more.
10 Facebook Marketing Mistakes to Avoid
But there are differing opinions on how often to post. Ultimately this is something each business will determine individually since the optimum number of posts per day will depend on your type of business and the value of your posts.
For new clients, we normally recommend starting with 1-2 posts per day and then tracking the engagement (Likes, comments, shares). Based on your engagement rates, adjust the number and timing of your posts.
An even more important tip: remember that social media is all about being “social” and building relationships with your Fans. If the majority of your posts are just broadcasts, promotions or blasts about you (or your business), your Fans will be less likely to engage at all.
Image courtesy of Free Digital Photos
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