The Weekly Wrap Up – a review of topics discussed on our social media channels this week, in case you missed a post.
Strategy and Engagement
Goal-setting tip: Set your social media goals with your target audience in mind. What do they want? How can you help them?
Promoting your blog posts: choose several different ways to get the word out to social media platforms – WordPress plugins, joining a blogging community, putting a link to your latest blog post in your email signature – for more tips go to Promoting Your WordPress Blog Posts.
Connect with your audience: Tell the story of your business, not just the bullet points …people connect with people, so let the human side of your business show.
Social Media News
Google+ is open for Business/Brand Pages. While we are reading somewhat mixed reviews about the current features, we will be working on our League Computer Solutions page soon and share some tips as we go forward with that project.
For now, here are links to several helpful articles:
Facebook has given us back the option to view updates on our News Feed in chronological order – simply choose to sort your updates by “Recent Stories”. It’s great to have that option, but I wonder how many people had already switched to using custom Lists to get around it…
Twitter is rolling out the Activity tab to everyone and has changed the @mentions tab to @yourusername. The Activity tab shows you all the activity of the people you follow (favorites, follows, list additions and more) and the new @yourusername shows who has mentioned or retweeted you. Here is a great post with more information about these Twitter changes:
Twitter Updates and What They Mean for Marketers
Motivation for the Week Ahead
“There are costs and risks to a program of action, but they are far less than the long-range risks and costs of comfortable inaction.”
John F. Kennedy
About Terry League