As you are planning and setting your social media goals, here are 2 quick tips to help:
Tip #1: What does your target audience want?
One of your social media goals should be to give your target audience something they want: whether that’s helpful information, deals on products/ services or a community to connect with others.
Don’t assume that you know what your target audience wants: do some research – find out where your target audience is already “hanging out” on social media and learn what they want from companies online.
Tip #2: It’s not about You and broadcasting your message. Focus instead on what you can do to help your target audience.
Now that you know what your target audience wants, ask yourself what you (or your company) can do to help. This helps determine your content strategy.
If you run a service-oriented business, then your audience may want helpful information or “how-to” tips. Share your expertise, offer free advice and build a relationship.
If your business sells products then your target audience may want coupons or discounts. Offer special savings on certain days of the week (only advertised on social media). Or post a special promotion for a certain day – if a customer brings a friend to your store they both get a “social media” discount.
Using the 2 quick tips here will help you concentrate on being “social” as you are setting your social media goals. Your target audience will benefit from your help and that will help your business in the long-run.
About Terry League