In Seth Godin’s blog post, The Simple Power of One A Day, he offers some great advice: perform one marketing action a day and after a year’s time you will be amazed at what you have accomplished. I suggest that you apply this same strategy to your social media content plan.
You can apply this strategy to blog posts, Facebook updates or behind-the-scenes photos, but here is a specific application for content I refer to as helpful tips.
One of the first steps in developing a social media strategy is to create (or collect) content that your audience will find helpful or useful. For any social media platform – Facebook, Twitter, Google+ – I recommend that you start building a collection of helpful tips: whether they are tips written by you or others’ tips that you share (and credit accordingly).
When I tell clients to initially create a list of 10 – 20 helpful tips, it can sound like an overwhelming task. I admit it too – knowing you have to come up with 20 different tips in one sitting sounds like a time-intensive process.
So I’d like to suggest that we all put Seth’s wisdom into practice: what if you kept a notebook or document whose sole purpose was to hold your collection of helpful tips and every day you put one tip into that notebook or document?
It should only take a few minutes of your time and if you do it the same time every day, it will soon become a habit.
Then just think of what you will have after one month, 6 months or a year: an invaluable source of content that will help your audience. Once you have the content, you can use each tip in more than one way:
- Turn the tips into Tweets and schedule them on Twitter (you can use the same 10 tips on a rotating schedule for an entire month since your audience usually never sees all of your content at once)
- Share a “Tip of the Week” on Facebook or Google+ (get even more engagement by finding or taking a photo that you can post along with the tip)
- Elaborate on the topic and turn your helpful tip into a blog post (start with the goal of creating a list of 10 tips: that’s 10 weeks of blog posts if you post once a week)
These are just a few ideas…I’m sure you can think of a few more for your business. But I think you will find it much easier to start building your collection of helpful tips by using this One-A-Day strategy.
Click here to go to Seth Godin’s blog post
My favorite line: “Enough molehills is all you need to have a mountain.”
photo credit (derived from): ZERGE_VIOLATOR via photopin cc
About Terry League