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posted on January 14, 2013 by

Monday’s Marketing Tip: 3 Goals for Your Social Media Plan

Marketing Tip - 3 Goals for Your Social Media Plan

From HubSpot’s eBook: 101 Marketing Quotes

Here are three social media marketing tips all in one quote:

“Instead of one-way interruption, Web marketing is about delivering useful content at just the precise moment that a buyer needs it.”  David Meerman Scott

Goal #1: Avoid one-way interruption.  Social media shouldn’t be like a commercial interrupting a show;  don’t speak to your audience: you need to speak with your audience –  have a conversation, build a relationship – that’s  what social media is all about.

Goal #2: Deliver useful content.  Instead of one self-promoting post after another, give your audience content that helps them solve a problem or learn more about a topic.

Goal #3: Timing is important. Plan your content, taking note of current trends and problems concerning your audience. This is one of the best reasons to maintain a blog: so the information is available to your audience at any time. Whether you offer Free reports, “Top 10 Tips”, a Frequently Asked Questions page…share your information across several social media networks to reach your audience at the right time and have that same information readily available and easily found on your blog.

Image from Hubspot’s free eBook: 101 Marketing Quotes

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About Terry League

Terry helps small business owners with social media strategy, training and account management. With a background in marketing and training, she enjoys combining those two areas to teach business owners how to get the most out of their social media marketing. Connect with Terry on Twitter and Instagram @TerryLeague for more on social media with a mix of positive motivation and inspiration.