Check out this week’s top resources in our social media wrap up and get some great tips and insight for your marketing plan.
You’ll find 7 articles in this list (just click on each article’s title to read it), along with a corresponding Pin for each. You can simply pin the resource to one of your Pinterest Boards for later reading.
1. 10 Ways to Teach Your Customers to Buy from You
Very helpful tips in this article from Gerry Moran. In his list of “Social Selling Lessons | Be A Teacher Not A Seller”, two stood out for social media:
(3) Pass on valuable information – share content your target audience will find helpful.
(6) Use social media to teach and not sell – give your community tips or inside information on the products/services you offer, as well as topics important to your industry.
2. Your Profile Pic is *Waaay* More Important Than Your Cover Photo
The case is made that your Profile pic has greater importance mainly because of how many more times people see it, rather than your cover photo.
Whether or not you agree on its greater importance, your Profile Pic has unique dimensions and features, so read this post for some important tips.
3. 29 Social Media Tools Recommended by the Pros
A resource worth saving and looking into when you have some free time! I’m using (or tried) quite a few on the list. I’ll be looking into a few new ones and then if I like them, I’ll let you know about it here on the blog or in my weekly newsletter.
4. SlideShare: The Undisputed Heavyweight Champion of B2B Social Media Marketing
Here are some great tips for putting an effective call-to-action on your SlideShare presentations: buttons, short URLs, displaying an “intangible” as something tangible…and more in this post.
5. The secret ingredient for successful small business blogging
A fantastic article for finding and using your unique voice in small business blogging! This can be a challenge, and take a while to master, but it’s well worth reading this post for some tips on how to find your “voice”.
6. Ultimate Guide: Facebook Insights Glossary of Terms [Infographic]
A very helpful resource for understanding all of the terms in your Page’s Insights dashboard.
7. 5 Ways to Make Shareable Images That Drive Traffic
Visual content is so important on social media; so hopefully, you’ve put together a social media image strategy. I’ve shared several blog posts on this topic and you can find them by searching the blog.
This article shares some great tips on specific types of images and how to optimize them.
photo from local beach in the New Port Richey area
About Terry League