Get some great marketing tips from the resources listed below in our social media wrap up. We share 7 articles that we feel offer our readers some value in their digital marketing strategy.
Click on each article’s title to read it now or save it a Pinterest board for later. (You’ll see a Click here to Pin it link for each resource.)
1. 4 Essential Trends in Social Media Marketing in 2014
From Michael Stelzner’s keynote presentation at Social Media Marketing World, key areas to focus on: visual content, blogging, Google+ and podcasting. Read the article for his reasoning for each.
2. Google+ now shows something you can brag about
New on Google+ – Profile and Page Views: this new metric displays the number of times your content has been shown to other people (followers and non-followers). Content includes posts and photos on Personal Profiles and Pages.
You have the option to turn off this metric (see instructions in the article).
Suggestions from the article to increase the viewer count (in escalating order of effort):
- Create and share content (posts and/or images)
- Create more of the kind of content that seems to best resonate with his/her followers
- Build a network of real followers and fans who are more likely to engage with and reshare the content
3. How to Increase Fan Engagement on Your Facebook Page
Great tips from Amy Porterfield on increasing engagement, with examples of how to get Fans to Like, comment, share, and click (the links) on your posts.
4. Instagram has 200 million users
Are you using this platform yet? Take a look at the stats in an Infographic and article from Social Media Today
Also, for a great list of ideas on how a service-based business can use Instagram, check out this article on the Social Solutions Collective blog.
5. Social Media Millennial Shopping Trends [Research]
If you market to millenials, check out some interesting statistics from a Teen Vogue survey, highlighted in this article.
85% of respondents purchased a product after viewing it on a social media network
Instagram is at top of the list (SnapChat and Tumblr did not appear on the survey, but they are very popular sites for millenials).
Tips from Heidi Cohen include: using a mix of social media networks and planning your content distribution accordingly; and encouraging user-generated content.
6. How to Easily Double Your Traffic from Social Media
This is a great guide for sharing your content more than once. There’s a right way to do it, that benefits your audience; and a wrong way to do it, that makes you look like a “spammer”.
Personal note: One new strategy I’ve been using on our Facebook page is to share an older post on “Throwback Thursdays“. Hashtags like #ThrowbackThursday and #tbt are already popular on social sites (usually for sharing photos). But you may find that using a popular theme, and adapting it to your social profiles, is another good way to get new views for your older content.
7. New Facebook Image Sizes (for new Newsfeed layout)
There are some new image dimensions you’ll want to take note of in this Infographic and post. When users get the new Newsfeed, the images/photos you post on your Page will look slightly different.
Use the new image sizes to make your Page posts look their best on Fans’ feeds.
Local Photo this week: a view of the Pithlachascotee River
About Terry League