We share 5 must-read articles on social media marketing that we’ve found during the week. Use these posts to get tips for your small business. Each article listed below also includes a link to a corresponding Pin on Pinterest so you can save it for later reading. This week’s topics include stats from Facebook’s 3rd Quarter and what they mean for you, a guide for Instagram “slang”, some cool video Apps, and more…
Just for fun, we include a photo from our local area here in Florida!
Click on each title to go to the original article or save it as Pin on your Pinterest account with the “Click here to Pin it” text.
1. Today Was FB’s Q3 Earnings Call: 10 Things You Need To Know Right Now
Nathan Latka shared some interesting Facebook statistics and possible future trends on LinkedIn publisher this week.
Some stats and take-a-ways for small business owners (the stats are from Nathan’s article; the tips are from me):
864 million daily active users up from 829 million in the second quarter of 2014 – People log onto Facebook daily, so posting once a week on your Page won’t cut it.
1.12 billion use Facebook mobile each month up 250m since last year – Mobile use is growing very fast, so take that into account with your posts.
700 million people use Facebook groups every month – Groups are big, and rumor is, that Facebook may spin off a separate App for Groups in 2015, so you may want to consider creating one for your business.
1 billion video views a day in September – Videos are even bigger, so it’s time to get serious about a video marketing strategy if you haven’t already.
30 million active Facebook fan pages – That’s a lot of competition for your posts. Spending even a small amount for Facebook advertising ($1.00 per day) is one of the best ways to increase your posts’ reach.
Read the full article for all the statistics, and I highly recommend you save this one for reference!
2. 11 Killer Tips to Leverage SlideShare’s Power in Your Visual Content Marketing
Are you integrating SlideShare into your marketing strategy? (It’s one site I’m planning to focus on more here at LCS).
Get some helpful tips on using it effectively in this article by Neil Patel on the Content Marketing Institute’s site.
3. Instagram Slang: A Guide to Becoming an Instagram Lingo NINJA
The hashtags used on Instagram can seem like another language, so this guide by Aaron Lee is a terrific resource to help you understand the most popular ones.
If you’re not active on Instagram now, but see it as part of your marketing plan, save this resource for future reference.
4. 5 Video Apps to Boost Your Social Media Reach
Razor Social (post by Antonio Calero) shares some interesting Apps to make your visual content more eye-catching. These low-cost Apps for iOs and Android are worth checking out if you want to start creating videos with a distinctive style.
Let me know if you’ve tried any listed, or have any of your own favorites to add to this list!
5. Good Riddance to the Facebook Like Gate: 7 Better Strategies to Score High Quality Likes
As of November 5th, Pages will not be allowed to require people to Like their Page before gaining access to content or contests. Brooks Tiffany shares some great ideas for attracting Fans in this article from the Heyo blog.
Check it out if you have a Like-Gated tab that will be disappearing, or you want some tips for attracting new Fans going forward.
This week’s photo is of a White Egret in an interesting position, enjoying the Florida sunshine. (photo by Ken F. Tracey)
About Terry League