There are so many articles and resources on social media marketing each week that most small business owners find it a challenge to keep up! Our weekly Wrap Up post of 5 Must-Read articles can help you stay up-to-date without spending hours upon hours searching for them yourself.
Each article listed below also includes a link to a corresponding Pin on Pinterest so you can save it for later reading. This week’s topics include tips on working with Facebook’s January 2015 algorithm change, creative ways to use visuals on social media, how to get more ReTweets on Twitter, and more…
Just for fun, we include a photo from our local area here in Florida!
Click on each title to go to the original article or save it as Pin on your Pinterest account with the “Click here to Pin it” text.
1. WARNING! Facebook to Limit Promotional Posts
Kim Garst does a a great job of explaining what the new Facebook algorithm will mean for Page Admins (starting January 1, 2015). She also gives you 3 tips for your Facebook content strategy moving forward.
2. 12 Clever Ways to Use More Visuals on Social Media
Get some create tips for creating visual content across a variety of platforms in this post from Guy Kawasaki and Peg Fitzpatrick on HubSpot’s blog.
3. How a Little Hashtag Research Can CRANK UP Your Content Marketing
This is a terrific guide by Ann Smarty on the Post Planner blog! You’ll get some great tips for your content, plus an overview of some helpful tools.
4. 8 Surprising Tips on Getting More ReTweets, Backed by Science
Check out the tips shared in this post by Carter Bowles on Fast Company to get your Tweets shared by more people on Twitter. One important tip: use hashtags!
5. 7 Steps to Creating Customer Personas to Build Your Consumer Brand
Use this guide by Shelley Pringle on Social Media Today to identify and create customer personas. This will help you be more strategic in your marketing plan and content strategy.
This week’s photo is of the Northern Cardinal (which always reminds me of the holidays and snow when I lived up north), taken in our local New Port Richey area.
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