This week’s blog is a round-up of our top posts from 2014 (I’ve intentionally left a few most-viewed posts off the list when the content was somewhat outdated). That way, you can use these 7 articles to help develop your 2015 social media marketing strategy.
Get tips on how to use Instagram, Pinterest, and Twitter for your business. Also on the list are two very recent articles on increasing organic reach on Facebook, and a list of my favorite content curation tools.
1. A Pinterest Personal vs Business Account: Which is Right for You?
Learn more about the differences between a business and a personal account, and why a business account continues to offer more options for marketers.
2. Twitter Etiquette: 3 Tips for Saying Thank You
This post shares a few ways you can say “Thank You” to Twitter users and set yourself apart from the crowd.
3. 20 Tips for Using Instagram
We started 2014 with this guide for Instagram newbies; but there are some good tips here no matter how long you’ve been using this platform.
4. 7 Ways to Use Visual Content on Twitter
Twitter has become a much more “visual” network than it’s original interface. Learn how to optimize your account for visual content with this post.
5. 10 Easy-to-Use (Free) Tools for Content Curation
Finding content (by industry influencers or helpful blogs) to share on your own sites can be very time-consuming. Check out some of my favorite free tools to help the “curation” process go much faster in your daily social media plan.
6. 4 Tips for Pinterest’s New Smart Feed
Pinterest’s August launch of a “Smart Feed” meant some important changes to users’ experience and marketers’ strategy. Use these tips to make sure your Pins and Pinterest habits are optimized for the new Pinterest.
7. 6 Tips to Increase Your Fan Page Reach
We ended this year’s blog post schedule with a 2-part series of tips on how to increase your Page’s organic reach on Facebook. This post is part one, and you’ll see the link to part two in the post as well.
Do you have a favorite post from this list? Or do you want to read more about a specific social network in 2015? I’d love your feedback!
And if you need help creating a social media strategy for the new year, then contact me for a free 15-minute consultation. I’ll let you know how we can help, or point you in the right direction if there is a better resource for your business.
Happy New Year!