If you are marketing your business on Facebook, then you need a system to stay on track and see positive results. Each business is unique, but there are a few things all good systems need to be effective.
Here are 5 quick tips to help you set up your system:
1. Communicate
You need to respond to messages and comments in a timely way, and set up notifications so you know when someone has communicated with your Page.
2. Network: Stay in Touch with Current Connections
Like and comment on other people’s Pages and posts.
Keep up with top connections (through Interest Lists or Notifications) and then occasionally share some of their posts to your Page (and tag their Page in your update).
3. Network: Make New Connections
Search for people and/or Pages (use Graph Search within Facebook or you can always Google someone). Like their Page and reach out to people you have met in real life at events.
Use Facebook Groups to connect with people in your target audience (use Graph Search to find Groups your current Fans belong to).
4. Post Helpful Content on a Consistent Basis
Set up a content calendar and a posting schedule. Then post a variety of content in different forms (videos, photos, text). Monitor your Page Insights to see what types of content your Fans engage with the most.
5. Schedule Business and Personal Time on Facebook
Schedule “business” time on Facebook and only concentrate on business activities during that period. Then you won’t feel guilty when you spend personal time catching up with family and friends.