Need help keeping up with news and updates in the social media world? Let us do the work for you! In our weekly wrap up post, we share 5 must-read articles for small business strategy.
This week’s resources include a guide for using Facebook Analytics, tips for including video in your social media strategy, online security, and more…
Click on each title to go to the original article or save it as Pin on your Pinterest account with the “Pin It” link.
1. Facebook Analytics: The Only Guide You’ll Ever Need
by Ian Cleary on RazorSocial.com
Last week I shared Ian’s guide to Twitter Analytics. This week, he’s created a terrific guide for using Facebook’s Analytics.
2. Create a Picture-Perfect Instagram Presence With the 12 Best Instagram Tools for Business
by Olsy Sorokina on the Hootsuite blog
This is a great list of tools for Instagram, including Hootsuite’s new scheduling tool (which I’ve used and find very helpful).
3. Introduction to Brand Strategy: 7 Essentials for a Strong Company Brand
by Carly Stec on the HubSpot blog
Use this guide to create a better strategy for your business’ brand. Whether you’re a small business or larger company, these tips are helpful.
4. Why and How to Add Videos to Your Marketing Mix
by Jack Dawson on SpinSucks.com
You’ve probably heard by now that you should include videos in your marketing strategy. But where do you start? This article offers reasons for videos’ importance, tips on how to include them in your current strategy, and examples of videos to create.
5. Online Security for Business: What Marketers Need to Know
By Michael Stelzner on SocialMediaExaminer.com
This podcast offers some important tips on protecting yourself from hackers, so it’s worth the listen.
That’s it for this week’s list of top resources. Have a great rest of the weekend and subscribe to blog updates or our weekly newsletter (click here) so you won’t miss a post!
About Terry League