Need help keeping up with news and updates in the social media world? Let us do the work for you! In our weekly post, we share 5 must-read articles for your small business’ strategy.
Click on each title to go to the original article or save it as Pin on your Pinterest account with the “Click here to Pin It text”.
1. New Tools for Managing Communication on Your Page
On the Facebook for Business blog
A whole list of new features will be rolling out to Pages to help admins manage and respond to messages/comments.
Here are a few of the updates coming (read the post from Facebook for more details):
- Set the average time it takes to reply to messages, a new “away” message status, plus the ability to set an Away Message and create an Instant Reply
- New tools on for monitoring and responding to comments, plus more context on the people you communicate with in Messages
(Sorry, no Pin for this one, but follow our Facebook Page to learn more as this rolls out)
2. 7 Strategies for Monitoring Your Competitors
by Rowena Heal on Convince and Convert
Great tips for keeping an eye on industry leaders and competitors.
3. 14 Video Tools for Social Media Marketers
By Mari Smith on Social Media Examiner
If you want to start using video in your Ads or on your website, then check out this helpful list of tools! Definitely one to save for reference.
4. 3 Social Media Basics You Should Be Constantly Reviewing
By Darrel Girardier on Social Media Today
This one gives you an important foundation for your social media strategy:
- Are you telling stories?
- Are you people-centric?
- Are you listening?
Read the post for all the details.
5. 26 Tools to Help You Increase Your Blog’s Performance
by Neil Patel on QuickSprout
Lots of helpful tools in this collection! Check them out now or save this one for later reference:
6. Google+ Changes: What Marketers Need to Know
By Kristi Hines on Social Media Examiner
There have been some major changes taking place at Google+ and if you want to learn all about them, then this is the post for you!
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Tip of the Week:
The holiday season is a busy time for small business owners, so it makes sense to use free or low-cost tools to schedule some of your content on social media sites.
This maintains consistency on your social profiles, and gives you the chance to step away when you need to. Remember that even if you are scheduling some of your posts, it’s important to check in regularly in real-time to respond to people.
Some tools we recommend: the Buffer App, Facebook’s built-in scheduling/publishing tool, Hootsuite, Tweetdeck, and PostPlanner.
If you have questions about using any of them, just let me know!
That’s it for this week. Stay connected on Facebook or Twitter to see all of the helpful resources we find and share each week!
About Terry League