Need help keeping up with news and updates in the social media world? Let us do the work for you! In our weekly post, we share 5 must-read articles for your small business’ strategy.
Click on each title to go to the original article or save it as a Pin on your Pinterest account with the “Click here to Pin It” text.
1. Why Periscope’s Latest Announcement is a Big Deal (and Why You Should be Paying Attention)
by Andrew Hutchinson on Social Media Today
Periscope videos posted to Twitter now play as a video, instead of just showing up as a link (on iOS right now). Learn more about this new feature and why it’s important for live-steaming.
2. How To Review and Edit Your Facebook App Permissions
by Mari Smith
This is an important resource (and tutorial) for protecting your information on Facebook. Be careful of those quiz Apps and learn how to check your Facebook permissions.
3. How To Combine Video Content With Social Media Marketing
by Jennifer Hanford on BSquared Media
Great tips on how to optimize your videos on the major social media platforms; with some helpful statistics as well.
4. How to Write a Social Media Policy for Businesses
by Dara Fontein on the Hootsuite blog
No matter how small your business, it’s a good idea to have a social media policy in place. Get tips and links to resources / examples in this post.
5. 2016 Mobile Marketing Trends Every Marketer Needs
by Heidi Cohen
Get some helpful statistics, along with actionable tips for your mobile marketing plan in this in-depth post. Great one to save for reference!
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Tip of the Week: Create Content that Helps Your Audience
Don’t overwhelm your audience with promotional content! Become a trusted resource for by giving your community content that helps THEM.
Some examples include:
- Top Industry Tips
- How-To Instructions for your Products
- Answers to Customers’ Common Problems
Use the 80/20 formula in your content strategy: 80% of your content is helpful, educational, inspirational; 20% of your content is promotional.
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That’s it for this week. Stay connected on Facebook or Twitter to see all of the helpful resources we find and share each week!
About Terry League