Need help keeping up with news and updates in the social media world? Let us do the work for you! In our weekly post, we highlight 5 “must-read” articles for your small business – use these resources to get tips on social media strategy or specific social media platforms. Plus we share any important updates from the week from the major sites in the News section at the bottom of this post.
Click on each title below to go to the original article or save it as a Pin on your Pinterest account with the “Click here to Pin It” text.
1. How NOT to Build a Following on Social Media
By Eleonora Israele on SpinSucks
These 5 points are important for any type of business; what NOT to do on social media.
2. What Can You Measure on Twitter?
By Lauren Dugan on AdWeek / SocialTimes
Here is a list of 8 things you can measure on your Twitter account. As the post suggests, choose several of them to start with as you’re building your community.
3. 5 Ways to Improve Your Content Marketing Results Without Breaking the Bank
By Ann Smarty on Entrepreneur
Check out this post for some good tips on better content marketing, with a limited budget.
4. How to Make Pinterest Work for Both B2C and B2B Marketing
by
This helpful infographic gives you tips on how to get the most out of Pinterest, whether or not your business is “business to consumer” or “business to business”.
5. How to Do Keyword Research Without Any Keyword Tools
By Kevin Phillip on The Sales Lion
This is a fantastic tutorial on how to determine top keywords for your content without spending money on keyword tools. It’s an in-depth read, so I suggest you save it for reference!
News from the Week:
We will be sharing some of the top updates and announcements from the major social media platforms here. Click on each title to read the full article / announcement and then stay tuned for further developments and/or strategic tips (on our Facebook and Twitter sites) as we all learn more!
Twitter rolls out a new Connect tab on mobile to help you find people
Instagram is testing brand profiles (get a first look at them)
Periscope is testing a way to save live broadcasts
That’s it for this week! For daily news and updates, connect with our Facebook and Twitter accounts. Then make sure you subscribe to our posts or sign up for the weekly Newsletter for exclusive tips and strategy.
About Terry League