Need help keeping up with news and updates in the social media world? Let us do the work for you! In our weekly post, we highlight 5 “must-read” articles for your small business – use these resources to get tips on social media strategy or specific social media platforms. Plus we share any important updates from the week from the major sites in the News section at the bottom of this post.
Click on each title below to go to the original article or save it as a Pin on your Pinterest account with the “Click here to Save it to Pinterest” text.
1. The Silent Revolution: Facebook Video and the Importance of Consumer Behavior
by Ash Read on the Buffer Blog
Are you using videos on Facebook to reach people? Then take note of this stat: according to multiple publishers, “as much as 85% percent of video views on Facebook happen with the sound off.” Learn more about optimizing “silent” videos on Facebook with this article.
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2. New Research Shows Social Media Succeeds Long Term More Than Short Term
by Jay Baer on Convince and Convert
Get some insight from Jay on the annual Social Media Marketing Industry Report (published by Social Media Examiner); including stats that show social media is a long-term investment.
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3. It’s Official: Facebook Text Rule in Ad Images is Changing
by Jon Loomer Digital
Good news if you struggled with complying with Facebook’s 20% text rule! But take note of a few important points when adding more text that these changes bring for marketers.
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4. A Simple Guide to Navigating Trending Content
Alex Jones on HubSpot
Here is a helpful list of tools (mostly free options) that will help you discover trending topics that may be of interest to your target audience.
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5. Pinterest Strategy 101 – Creating Your Buyer Persona
by Alisa Meredith
Use this guide to create your Buyer Persona, so you can put together a more effective strategy for reaching the right people on Pinterest.
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News from the Week:
We will be sharing some of the top updates and announcements from the major social media platforms here. Click on each title to read the full article / announcement and then stay tuned for further developments and/or strategic tips (on our Facebook and Twitter sites) as we all learn more!
Snapchat updates its Discover feature
http://techcrunch.com/2016/06/07/snapchat-discover-previews/
Facebook rolls out 360 photos – simply take a panorama with your phone or use a 360 photo app or 360 camera, and then post it on Facebook as you would a normal photo.
http://newsroom.fb.com/news/2016/06/introducing-360-photos-on-facebook/
Facebook rolls out Video comments – you can now upload a video into comments and replies on posts, on Profiles, Pages, Groups and Events
https://www.facebook.com/notes/bob-baldwin/new-videos-in-comments/10156919502775277
Facebook will be deleting photos from your “synced” album. Take steps before July 7th to save them. See more on our Facebook Page:
That’s it for this week! For daily news and updates, connect with our Facebook and Twitter accounts. Then make sure you subscribe to our posts or sign up for the weekly Newsletter for exclusive tips and strategy.
About Terry League