Need help keeping up with news and updates in the social media world? Let us do the work for you! In our weekly post, we highlight 5 “must-read” articles for your small business – use these resources to get tips on social media strategy or specific social media platforms. Plus we share any important updates from the week from the major sites in the News section at the bottom of this post.
Click on each title below to go to the original article or save it as a Pin on your Pinterest account with the “Click here to Save it to Pinterest” text.
1. Should You Use Hashtags on Facebook? Here’s What the Research Says
by Andrew Hutchinson on Social Media Today
Here is a topic that’s up for debate: does it help or hurt your posts on Facebook when you use hashtags? Remember that each business is different, so your results may be completely opposite of current research, but this is an informative article that will give you a starting point for your own testing.
Click here to Save it to Pinterest
2. How to Use Social Analytics to Make Better Business Decisions
by Kristi Hines on PostPlanner
This in-depth guide will help you learn how analytics from your social sites and campaigns can help your business in the long run.
Click here to Save it to Pinterest
3.The 10 Best Free Keyword Research Tools for Startups
by Neil Patel on Crazy Egg
This is a helpful list of tools, even if you’re not a “startup”. Use the keywords in your blog posts that will attract your target audience, and find those keywords with these tools.
Click here to Save it to Pinterest
4. 6 Websites to Syndicate Your Content
by Jordan Lore on Wishpond
Need some places to share your blog posts? Check out this list and learn more about syndicating your content.
Click here to Save it to Pinterest
5. Facebook Live grows up with two-person broadcasts and waiting rooms for viewers
by Fitz Tepper on TechCrunch
Get details on some upcoming Facebook LIVE updates: 2-person broadcasts, “Waiting rooms” – users can hang out and wait for the broadcast to go live, and integration with the MSQRD App (similiar to Snapchat’s lenses).
Click here to Save it to Pinterest
News from the Week:
We will be sharing some of the top updates and announcements from the major social media platforms here. Click on each title to read the full article / announcement and then stay tuned for further developments and/or strategic tips (on our Facebook and Twitter sites) as we all learn more!
Platforms are competing for your live-streams, as more add this function:
YouTube mobile live streaming announced
Tumblr just launched live video in the smartest way possible
A few new features and functions on Twitter:
Twitter Announces Longer Videos, Longer Vines, New Analytics and Video Watch Mode
Twitter quietly launches tags to location feeds with Foursquare
In addition to its own new features for live-streaming (see must-read article #5 above), Facebook announced some new tools and features for advertisers:
Connected, We Can Create Anything: News from Facebook at Cannes Lions 2016
Facebook’s web app-like Canvas ads can now run as organic Page posts
That’s it for this week! For daily news and updates, connect with our Facebook and Twitter accounts. Then make sure you subscribe to our posts or sign up for the weekly Newsletter for exclusive tips and strategy.
About Terry League