This week’s must-read posts include tips and strategies for: writing for online readers, using affiliate links on Pinterest, creating more effective Tweets, and optimizing FB Live.
Need help keeping up with news and updates in the social media world? Let us do the work for you! In our weekly post, we highlight 5 “must-read” articles for your small business – use these resources to get tips on social media strategy or specific social media platforms.
Plus we share any important updates from the week from the major sites in the News section at the bottom of this post.
Click on each title below to go to the original article.
1. Facebook Live – Top Tips and Predictions from Mari Smith
by Mari Smith
Create a strategy for live-streaming video with these tips and predictions. Get some helpful ideas on how to use this Facebook tool.
2. 3 Tips to Use Affiliate Links on Pinterest
by Kate Ahl on Social Media Examiner
Pinterest has re-instated the ability to use affiliate links in your Pins. Learn more about how to use them (correctly, especially when disclosing) in this article.
3. The Art of Scannable Content: How to Write for Today’s Online Readers
Eddie Shleyner on the HubSpot blog
This is a really helpful post, as all of our attention spans grow shorter and shorter. Three attributes of scannable content:
- Be concise
- Write for “scanners”
- Use objective language
Save this one for reference!
4. 8 Tips for Creating More Effective Tweets (from Twitter)
by Andrew Hutchinson on Social Media Today
Straight from Twitter – 8 tips to create better Tweets! Each one includes an example, so save this one for reference too!
5. 3 Ways to Determine Which Social Video Platform Your Brand Should Use
by Bree Brouwer on EContent
Basic tips to help you get started with a video marketing strategy. The most obvious, and important, is to consider where your audience spends their time.
News from the Week:
Top updates and announcements from the major social media platforms: Click on each title to read the full article and then stay tuned for further developments and strategic tips!
(1) Learn the different types of content that reach and engage people on these two platforms:
Facebook Releases New Data on What Users Are Looking for on Facebook and Instagram
(2) One of my favorite tools has added Instagram scheduling!:
Instagram posts can now be scheduled ahead of time with Buffer
(3) Twitter rolled out an update to the Emojis available on the website, adding 72 new ones:
(4) Google introduced two new ecommerce features on YouTube:
Making Travel and Shopping Easier for the Seasons Ahead
(5) New tool to find content on Periscope:
Periscope adds human-curated streams with an ‘Editors’ Pick’ section
(6) Facebook is rolling out Instant Articles on the Messenger App (Android now, iOS to follow soon):
Introducing Instant Articles in Messenger
That’s it for this week! For daily news and updates, connect with our Facebook and Twitter accounts. Then make sure you subscribe to our posts or sign up for the weekly Newsletter for exclusive tips and strategy.
Image courtesy of and derived from Pixabay
About Terry League