This week’s must-read posts include tips and strategies for: optimizing live-streaming video, creating Instagram Stories, Facebook’s latest News Feed update, and more…
Need help keeping up with news and updates in the social media world? Let us do the work for you! In our weekly post, we highlight 5 “must-read” articles for your small business – use these resources to get tips on social media strategy or specific social media platforms.
Plus we share any important updates from the week from the major sites in the News section at the bottom of this post.
Click on each title below to go to the original article.
1. How Live Video can show You and Your Brand in a New Light
by Bryan Kramer
Use the tips in this post to learn more about why your brand should use live video, and what options you have available.
2. How People Use Twitter to Find Your Business
by Joe Wadlington on the Hootsuite blog
Learn more about how people search for businesses on Twitter so you can make adjustments to your bio, strategy, and content.
3. Facebook Releases New Research into Messaging Trends and Expectations [Infographic]
by Andrew Hutchinson on Social Media Today
Are you considering using Messenger more in your social media strategy? Take a look at these interesting stats, including: “53% [of people] say they are more likely to shop with a business they can message directly”.
4. How to Create Instagram Stories
by Kristi Hines on Social Media Examiner
We shared a lot of great resources on the new Instagram Stories in last week’s must-reads post, but this is a great tutorial on how to use them if you haven’t done so yet.
5. 5 Psychology-Based Methods to Connect With Your Audience
by Melissa Chu on Entrepreneur
Understand more on what motivates people to share and engage with your content with these 5 psychology-based tips.
News from the Week:
Top updates and announcements from the major social media platforms: Click on each title to read the full article and then stay tuned for further developments and strategic tips!
How Instagram determines what Stories to show at the top of your Feed:
Instagram is using an algorithm and Facebook data to sort its new Stories feed
New “Moments” available for more users on Twitter?
Twitter’s Expanding Moments to Influencers, Brands – and Soon, Everyone
Another update from Facebook for what shows up in your News Feed:
Facebook Updates News Feed to Highlight “Informative” Content
That’s it for this week! For daily news and updates, connect with our Facebook and Twitter accounts. Then make sure you subscribe to our posts or sign up for the weekly Newsletter for exclusive tips and strategy.
About Terry League