This week’s must-read posts include tips and strategies for using Twitter in targeting local markets, optimizing the changes to LinkedIn company pages, marketing to different generations, and more…
Need help keeping up with news and updates in the social media world? Let us do the work for you! In our weekly post, we highlight 5 “must-read” articles for your small business – use these resources to get tips on social media strategy or specific social media platforms.
Plus we share a Facebook-only summary of helpful resources, as well as top News from the week on the major social sites.
Click on each title below to go to the original article.
Must-Read Articles from the Week:
1. Learn How to Turn Your B2B Content Marketing Into A Profit Center
by Ashley Zeckman on the Top Rank Marketing Blog
Read this post for some helpful insight on how to optimize your content in a noisy marketplace.
2. 3 Twitter Geolocation Ideas to Improve Your Local Marketing
by Chris Lake on Social Media Examiner
Use these tips to take advantage of Twitter for your local marketing strategies.
3. How to Market to Each Generation on Social Media [Infographic]
by Andrew Hutchinson on Social Media Today
Learn more about how different generations use social media, and what sites they use most often in this Infographic.
4. Three Types of Goals and KPIs Needed for Social Media Analytics
by Brooke B. Sellas on Mark Schaefer’s Grow blog
This in-depth article will help you learn more about measuring and monitoring social media efforts. Save this one!
5. Changes To LinkedIn Company Pages [Tutorial]
by Melonie Dodaro
Use this helpful tutorial to optimize the changes coming to LinkedIn Pages.
Facebook Resources & News from the Week:
We share Facebook-only resources and news each Friday, to make it easier for you to keep up with the constantly changing world of Facebook marketing. Check them out here: #FacebookFriday Resources
News from the Week:
Top updates and announcements from the major social media platforms: Click on each title to read the full article and then stay tuned for further developments and strategic tips!
Say goodbye to Vine:
A new Instagram function for Buffer App users:
New feature on YouTube videos:
YouTube’s new End Screens designed to keep viewers tuned-in on mobile & desktop
New filters for Live-streaming:
Prisma is bringing its filters to Facebook Live videos
That’s it for this week! Let us know if you have any questions or comments on any of the resources we’ve shared here!
For daily news and updates, connect with our Facebook and Twitter accounts. Then make sure you subscribe to our posts or sign up for the weekly Newsletter for exclusive tips and strategy.
About Terry League