Social Media Must Reads 12-11-16

Social Media Must Reads 12-11-16

This week’s must-read posts include tips and strategies for content planning and marketing, a comparison of Facebook and Instagram marketing, and more…

Need help keeping up with news and updates in the social media world? Let us do the work for you! In this weekly post you’ll find:

(1)  5 “Must-Read” articles for your small business – use these resources to get tips on social media strategy or specific social media platforms

(2) A Facebook-only summary of helpful resources

(3) Top News from the week on the major social sites

Click on each title to go to the original article.

Must-Read Articles from the Week:

1. How Marketing Like Netflix Will Save Your Lead-Gen Strategy

by Chelsea Scholz on the Moz blog

This is an interesting idea, comparing webinars vs on-demand content. Check it out as you plan next year’s marketing strategy.

2. The 7 Content Marketing Trends That Matter in 2017

by

One trend/tip that stands out is the case for “on the fly” content – something any business owner can do.

3. Google Is Shifting to a Mobile-First Index: What Marketers Need to Know to Prepare

by Jeffrey Vocell on the HubSpot blog

Use these helpful tips to make sure you have enough focus on the mobile-first trends for your business’ success.

4. Content Planning Tips for Solopreneurs

by Berrak Sarikaya on the Spin Sucks blog

This is a quick outline for creating a content plan that will work for any small business owner.

5. Instagram vs Facebook: Which Can Help You Improve Your Business More?

by Brandon Leibowitz on the Dream Grow blog

Use the stats and tips to compare these two platforms, but also keep in mind that since Facebook owns Instagram, they work very well together.

Facebook Resources & News from the Week:

Instagram - Holiday Tips

We share Facebook-only resources and news each Friday, to make it easier for you to keep up with the constantly changing world of Facebook marketing.

Check them out here:   #FacebookFriday Resources

News from the Week:

Top updates and announcements from the major social media platforms: Click on each title to read the full article and then stay tuned for further developments and strategic tips!

LinkedIn Adds “Conversation Starters”:

Break the Ice with Conversation Starters in LinkedIn Messaging

New “Tried and True Ideas” icons on Pinterest:

6 ways to holiday a little easier with Pinterest

A new “news” channel from Facebook on metrics:

Metrics FYI: Estimated Reach, Streaming Reactions and Graph API

New searches when you Tweet an emoji to Google’s Twitter account:

Search Google with an emoji tweet — no words necessary

Check out Facebook’s Year in Review, and then create your own from your Profile:

Facebook’s 2016 Year in Review

 

That’s it for this week! Let us know if you have any questions or comments on any of the resources we’ve shared here!

Top Image courtesy of Pixabay

For daily news and updates, connect with our Facebook and Twitter accounts. Then make sure you subscribe to our posts or sign up for the weekly Newsletter for exclusive tips and strategy.

About Terry League

Terry helps small business owners with social media strategy, training and account management. With a background in marketing and training, she enjoys combining those two areas to teach business owners how to get the most out of their social media marketing. Connect with Terry on Twitter and Instagram @TerryLeague for more on social media with a mix of positive motivation and inspiration.