Here is our bi-weekly summary of news and updates on Facebook and its owned Apps, including Instagram and Messenger. We share these resources to help small business owners stay on top of the ever-changing digital marketing world for a more effective social media strategy.
We’ve listed the news and updates for 5 different categories. Click on the link text below each item to read the article.
#1: Facebook’s Quarter 3 Recap
As of Q3, Facebook now has 2.07 billion monthly users and 1.37 billion daily active users! Are you advertising on Facebook? Here are official numbers:
- Total Facebook advertisers = 6 million
- Total Instagram advertisers = 2 million
Link: Facebook’s revenue rockets 47% to hit $10.1bn in Q3, as its advertiser count hits 6m
#2: Updates to Facebook’s Advertising Options
If you are advertising on Facebook, it can be a challenge to keep up with the new features rolled out each week! Here are 4 updates for you:
Link 1: Facebook Adds Split Testing, Improved Ad Analysis Options Within Ads Manager
Link 2: Collection Ads Make It Easy for Businesses to Drive Product Discovery and Sales
Link 3: Introducing an Easier Way to Maximize Campaign Results
#3: Updates to Messenger
Two updates for marketers using Messenger: sponsored messages and a website “chat” plugin:
Link 1: More Ways to Grow Your Business on Messenger
Link 2: Facebook Launches New Customer Chat Website Plugin as Part of Messenger Platform 2.2
#4: Instagram Updates
Have you noticed the new Stories previews mid-feed? They definitely make me click on more Stories. The second update this week is an exciting one for content creation on Stories: you can use any photo from your camera roll, not just the ones taken in the last 24 hours!
Link 1: Instagram injects 2X bigger Stories previews mid-feed
Link 2: Instagram Now Lets You Post Any Content to Stories, Even if it’s Older than 24 Hours
#5: Misc Facebook Updates
Finally, we’re sharing a few miscellaneous updates on Facebook:
Link 1: Facebook’s Adding a New ‘Rentals’ Section to Marketplace, Expanding Opportunities
Link 2: Facebook’s Adding Some New Poll Presentation Options, Including GIFs
That’s it for announcements from these social sites.
What are we focusing on right now on the digital marketing side of League Computer Solutions?
Creating and implementing an Instagram Holiday Strategy.
The holidays can be a great time to grow your Instagram community and content schedule with the festive occasions and photo opportunities. Learn more about creating and posting holiday-themed content in this week’s featured blog post: 4 Easy Steps for an Instagram Holiday Content Strategy.
Check it out and then let me know if you have any questions about creating or optimizing your Instagram account!
About Terry League