Twice a month we share a summary of news and updates on Facebook and its owned Apps, including Instagram and Messenger. The resources below will help you keep up with the ever-changing digital marketing world for a more effective social media strategy.
Click on the Link under each topic to learn more.
#1: Facebook Stories and Messenger
(1) Combining Messenger Day with Facebook Stories
Link: Facebook Stories replaces Messenger Day with synced cross-posting
(2) New Invoicing Option on Messenger
Link: Sellers can now invoice buyers through PayPal’s new chat extension for Messenger
(3) Save links, videos, and events from Messenger to your Facebook SAVE tab
Link: Learn more from Messenger’s post
(4) New Stories Options for Groups and Events
Link: Facebook launches collaborative Stories for Groups and Events
#2: Facebook’s New Events App: Facebook Local
Link: Facebook relaunches Events app as Facebook Local, adds bars and food
Link: Mari Smith’s post on the new App
#3: Instagram Updates
Link: Instagram Rolls Out New Direct Message Tools, Including Remix and Replay Controls
Link: Instagram tests letting you follow hashtags instead of people
Link: Instagram Adds Live Requests, Providing New Options for Live Guests
#4: New “Collections” on Facebook’s SAVE Tab
I have this feature now, although I’m not sure if it’s been rolled out to everyone…but it’s a helpful way to organize the links, videos, and more that you save for later on Facebook.
First, to save a post you see on your News Feed, click on the 3 dots (…) in the upper right corner of the post (on desktop or mobile). Choose the “Save Post” option.
Then go to the SAVE tab on your Facebook News Feed (found in the Explore section on both desktop and mobile) and see all of the posts you’ve saved.
Now you have the option to create Collections and then save posts to those collections. This will be very helpful for organizing saved items for personal use or for content curation when using Facebook for business.
If you have any questions about using the SAVE tab and/or Collections, let me know!
#5: New Dimensions for Group Cover Photo
Facebook has changed the dimensions of the cover photo on Groups to: 1640 x 856 pixels
#6: Facebook for Business Monthly Highlights
Link: November Highlights in Facebook Business News
#7: New Tools for Non-Profits
Link: Facebook Announces New Tools for Non-Profits and Community Causes at Social Good Forum
That’s it for this summary of news, updates, and resources. Read part 1 of Facebook’s November updates here.
If you have any questions about any of them, just contact us (here) and we’ll be happy to help!
About Terry League