What’s new on Facebook, Instagram, and Messenger? We share some of the top news articles, announcements, and updates from these platforms in February so you can use this information in your social media strategy.
Helpful resources included in this post cover the following topics:
Facebook:
- More transparency in ad targeting
- A new video advertising option “Facebook Showcase”
- Facebook Business’ recap of February highlights
Messenger:
- You can now “unsend” messages
- New features for messaging in Groups
- A separate folder for business messages is being tested
Instagram:
- New IGTV promotions show up in the main feed
- Donation stickers are being tested in Stories
- Direct Messaging feature is coming to Instagram on desktop
Facebook Resources for further reading: (click on each title to see article)
Facebook gives users more transparency in their advertising platform with this new feature.
2. Facebook Announces ‘Facebook Showcase’ Premium Video Advertising Option
This is a new feature for premium video Ads.
3. February Highlights in Facebook Business News
Check out Facebook for Business’ recap of updates last month.
Messenger Resources for further reading: (click on each title to see article)
Regret that message you just sent? You now have up to 10 minutes to “unsend” it in Messenger.
2. Introducing New Messaging and Group Features for Businesses
Check out some new features for messages and Groups.
3. Facebook Messenger Tests a Separate Folder for Business Messages
We’re not sure if businesses and marketers would see this as a good thing, but we may be getting a separate folder in Messenger for business messages.
Instagram Resources for further reading: (click on each title to see article)
Instagram is hoping to drive more people to its video platform by promoting IGTV in your main feed.
2. Instagram Tests ‘Donation’ Sticker in Stories
Would you like to be able to get donations through Instagram Stories? We may see that feature later this year.
3. Instagram’s Bringing Direct Messages to Desktop
A new interface for Direct Messages on Instagram Desktop is definitely coming to users.
As expected, Facebook is focusing on expanding features and engagement rates on both Instagram and Messenger. So we can definitely expect more monthly news and updates on both of these platforms.
If your business does not have a strategy for either Instagram or the Messenger App, this is a good time to investigate one or both for your digital marketing plans.
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About Terry League