What’s new on Facebook, Instagram, and Messenger? Check out some top articles, announcements, and updates from these platforms in March. Stay up-to-date so your small ubsiness can optimize these platforms social media strategy.
Topics in this month’s list of resources:
Facebook:
(1) New “Tributes” section on memorialized Facebook Profiles
(2) Facebook’s new Privacy Focus from Mark Zuckerberg
(3) New Watch Party and Spotify link options
(4) A dedicated Gaming Content link
(5) March highlights from Facebook for Business
(6) Ads: some Targeting Options removed
(7) Ads: Relevance scores replaced by 3 new metrics
Messenger:
(1) New reply options
(2) New “dark” mode for easier viewing
Instagram:
(1) New brand influencer tools
(2) Limited launch of direct Shopping on the platform
Facebook Resources for further reading: (click on each title to see article)
(1) Facebook is introducing a new ‘Tributes’ section for memorialized accounts
(2) Zuckerberg Outlines New Privacy Focus and Tools for Facebook’s Family of Apps
(3) Facebook Adds New ‘Watch Party’ Option, Spotify Links to Songs on Profiles
(4) Facebook’s Rolling Out a Dedicated Link to Gaming Content on the Main Navigation Bar
(5) March Highlights in Facebook Business News | Facebook for Business
Facebook Advertising:
(6) Facebook’s Removing Ad Targeting Options in Certain Categories to Avoid Discrimination
(7) Facebook to replace relevance score with 3 new metrics in April
Messenger Resources for further reading: (click on each title to see article)
(1) Facebook Adds New Replies Option to Clarify Messenger Streams
(2) Facebook’s Added a Secret Dark Mode to Messenger – Here’s How to Find it
Instagram Resources for further reading: (click on each title to see article)
(1) Instagram’s Working on a New Way for Brands to Expand Influencer Campaigns
(2) Instagram Launches ‘Checkout on Instagram’ to Facilitate In-App Shopping
Tips for your business:
Facebook and Mark Zuckerberg continue to put a focus on “privacy” and private conversations, which means that if you can successfully integrate Messenger into your Facebook strategy, you should be able to reach more people and build a stronger online community.
Instagram’s limited launch of in-platform shopping is exciting for businesses that sell directly to consumers. Keep an eye on this as a broader launch may happen later this year, and if you’re not using Instagram now, spend some time getting your account up and running.
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About Terry League