Get some helpful tips for your digital marketing strategy in our weekly social media wrap up post. We list the top articles found and shared this week, with information that will help your small business.
Click on each title to go to the original article or save it as Pin on your Pinterest account with the “Click here to Pin it” text.
1. Are You Marketing Like It’s 1999?
This article takes a different view of the customer life cyle – instead of the “funnel” approach, the customer is at the center of four phases: discover, explore, engage and buy, in a circular model. What do you think of this approach?
2. 7 Costly Technology Mistakes Made by Content Marketers
There are some great tips in this post on optimizing your content – for search, sharing, hosting and more. Take a look and make sure you’re not making these mistakes.
3. Taking The Confusion Out of the “Heartbleed” Vulnerability
This is a very helpful resource from JustAskKim.com on what you should know and do when it comes to securing your online information.
4. What to Tweet When You Don`t Know What to Tweet
Wondering what to share on Twitter? This article gives you some good ideas!
“If you are completely lost and you can’t think of anything that’s worth tweeting about, switch to retweeting.” – this is where your Twitter Lists come in: organize your following (people you follow) by Lists, based on topics or relationships. Then you can quickly pull up a List, scan the Tweets for good content, and Re-Tweet to your Followers.
5. 10 Tips for Optimizing Facebook Ads with Incredible Images
Ten terrific tips for choosing images for your advertising (or your social media posts)! It’s hard to choose a favorite, but tip #2 – how you search for images – stood out for me initially. If you don’t have a design background, these tips are especially helpful.
6. 10 Smart Tips to Leverage Google+ for Increased Web Traffic
This is a helpful guide: formatting your G+ posts, using high-quality images, understanding related hashtags – a good resource to save!
7. Inside AdWords: +Post ads now available to all advertisers and support Hangouts on Air
Google’s +Post Ads are available to Pages that meet certain requirements:
Your Google+ page must have at least 1,000 followers.
Your post should contain content that’s relevant to your audience.
You have opted in to shared endorsements for Google+ pages.
Photo taken in our local New Port Richey area
About Terry League