Need help keeping up with news and updates in the social media world? Let us do the work for you! In our weekly wrap up post, we share 5 must-read articles for small business strategy.
This week’s resources include tips for a Facebook video strategy, updates to Twitter advertising tools, great ideas for visual content, and more…
Click on each title to go to the original article or save it as Pin on your Pinterest account with the “Pin It” link.
1. What Visual Marketers Need To Know About The 2015 Social Media Marketing Industry Report
by James Johnson on Canva Design School
Get some helpful tips in this article on designing and using visual content in your social media strategy. Don’t miss the terrific Infographic of 10 types of visual content to create.
2. Why You Need a Facebook Video Strategy Right Now
by Jay Baer
In this 3 minute video on Jay Today, you’ll learn why it recent algorithm changes make Facebook videos important to your social strategy.
3. Here’s How Facebook Videos Can Help You Make Money
by Olsy Sorokina on Hootsuite
This resource shares some great information on a variety of topics (not just how to make money with videos). Topics covered are: video monetization, algorithm changes for engaging videos, a new tab for video insights on pages, and a new payment system for video Ads.
4. Twitter Updates Audience Insights & Introduces Persona Targeting
by Martin Beck on Marketingland.com
Twitter ads gets an update as well as a new tool for targeting the right audience: Persona Targeting. Learn more about these updates in the MarketingLand post and the Twitter blog link found in the article.
5. 10 Marketing Psychological Studies for the DIY Entrepreneur
by Jason Quey on Firepole Marketing
Check out 10 psychological studies in this terrific resource: with an explanation of why each approach works and how to use it in your marketing.
I hope you found these resources helpful in your small business strategy! Check back next week for more great articles or subscribe to our blog so you never miss a post!
Happy Independence Day to our readers in the U. S. and have a great weekend 🙂
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