Need help keeping up with news and updates in the social media world? Let us do the work for you! In our weekly post, we share 5 must-read articles for your small business’ strategy.
Click on each title to go to the original article or save it as Pin on your Pinterest account with the “Pin It” link.
1. How to Format Content for Sharing on Social Media
by uffer blog
This is an in-depth guide on how to make sure your content is visually appealing and easy to read. Note that most people “only…read 20–28% of a post on average”, so you need to make your content “scannable”.
2. Facebook Outlines the Why and How of Instagram Ads in Two New Posts
by Andrew Hutchinson on Social Media Today
Learn more about the new Instagram Ads from this post to help decide if they are a good tool for your business or brand. If you’ve already tried using Instagram Ads, do you like them?
3. 11 Ways to Use Video in Your Content Marketing
by Gary Lipkowitz on Content Marketing Institute
Great ideas on what kinds of videos to create for your business, with some tips on how to position them in the various stages of your sales funnel.
4. How to Create a Social Media Calendar that Follows a Clear Strategy
by Glen Kosaka on Social Media Today
Knowing what and when to post on social media can be a challenge for many small business owners. Use this post as a guide for creating a social media calendar – it takes some time to get organized, but it’s worth it for long-term success!
5. How to Advertise Your Business on LinkedIn
by Lauraine McDonald on JeffBullas.com
If you’ve ever thought about using LinkedIn’s advertising options, check out this helpful tutorial! Lots of great information and tips to get you started.
That’s it for this week’s list of top resources! Have a great rest of the weekend 🙂
And don’t forget to stay connected with us on Facebook or Twitter to see all of the helpful resources we find and share each week!
About Terry League