Need help keeping up with news and updates in the social media world? Let us do the work for you! In our weekly post, we share 5 must-read articles for your small business’ strategy.
Click on each title to go to the original article or save it as Pin on your Pinterest account with the “Click here to Pin It” text.
1. Know the Legal Risks of Blab for Brand Marketing
By Kerry Gorgone on businessesgrow. com
This is a great resource if you plan on using any of the live-streaming Apps – Blab, Periscope, Meerkat, Facebook LIVE – in your business.
2. Hasta La Vista, Twitter Share Counter: How to Measure Engagement Without Social Share Counters
By: Elaine Ip on the Marketo blog
Are you already missing the Twitter Share Counter? Then check out this post from the Marketo blog on alternatives ways to measure engagement.
3. The 6 Types of Social Media Content That Will Give You the Greatest Value
By Neil Patel on CoSchedule. com
Your time is valuable, so focus on creating content that will give you the best return on your investment.
4. 2016 Social Media Marketing Plan For Success
by Heidi Cohen
If you’re working on your 2016 social media plan, then these tips from Heidi Cohen will be sure to help!
5. Here Are the Instagram Emojis That Get the Best Engagement for Brands
on Adweek. com
Do you use emojis in your Instagram posts? You may want to – and here are some of the best ones to use.
Tip of the Week:
Use Evergreen Content in your Social Media Strategy
Evergreen content is information that has a long “shelf-life”. The content is relevant next week, next month, next year…as opposed to trends or seasonal content.
Why create evergreen content?
- To reach more people over a longer period of time
- To save time – write it once, and then promote it over and over
- To build your authority on a topic / in an industry where others come and go
Can you think of a few blog posts or videos that would serve your target audience over the long-term?
It’s worth it to spend some time planning and creating your evergreen content for the next year’s social media strategy.
That’s it for this week. Stay connected on Facebook or Twitter to see all of the helpful resources we find and share each week!
Top image courtesy of (and derived from) blickpixel / Pixabay
About Terry League