Need help keeping up with news and updates in the social media world? Let us do the work for you! In our weekly post, we share 5 must-read articles for your small business’ strategy.
Click on each title to go to the original article or save it as Pin on your Pinterest account with the “Click here Pin It” text.
1.Using Instagram’s Suite of Apps for Business
By Brian Honigman on Sprout Social
Learn more about Instagram Apps Hyperlapse, Layout, and Boomerang in this post. Do you use any of them already?
2. 10 New Facebook Features for 2016
by Jim Dougherty on Cision .com
This is a great round-up of Facebook’s newest features (or updates to existing features). Jim also includes “comparable services” for each feature, so that you can get an idea of how to leverage Facebook for your business.
3. 30 Killer Twitter Stats that will make you Rethink Twitter Marketing [INFOGRAPHIC]
by Cent Muruganandam on Social Media Today
Infographic source: YourEscapeFrom9to5. com
Check out some interesting stats on this Infographic – did you know the average Twitter user is a young woman with 208 Followers?
4. How to Create a Google Reviews Landing Page for Your Business
by Martin Shervington on Convince and Convert
A fantastic tutorial for creating and optimizing Reviews on Google. Save this one for future reference!
5. Successful tips for Revamping your Social Media Strategy this 2016
By Tony Rindsberg on MarTechAdvisor. com
These 4 tips offer some good advice for any small business owner, and may be a bit different from most of the other “2016” recommendations you’ve been hearing.
In addition to the awesome resources above, we share our own Tip of the Week, so I hope you find it useful!
Tip of the Week: Focus your efforts where your customers spend their time
As we start the new year, you may be thinking of expanding your social media efforts to new platforms. Or maybe you’re reading this as you prepare to launch your business on your first social media site.
But as a small business owner or solo-preneur, your time is very limited. You need to make it count!
So…before you put a 2016 social media strategy into action, do some research on where your target audience is hanging out. Ask your current customers which social sites they use the most or where they look for businesses like yours.
No customers yet? Check out the social profiles of a successful business person (or brand) who markets to your target audience. Get some ideas from someone who is having success on those platforms.
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That’s it for this week. Stay connected on Facebook or Twitter to see all of the helpful resources we find and share each week!
Top image courtesy of (and derived from) Fotownetrza / Pixabay
About Terry League