Need help keeping up with news and updates in the social media world? Let us do the work for you! In our weekly post, we share 5 must-read articles for your small business’ strategy.
Click on each title to go to the original article or save it as a Pin on your Pinterest account with the “Click here to Pin It” text.
1. Reactions Now Available Globally
By Sammi Krug on the Facebook Newsroom site
One big piece of news this week has been the roll-out of Facebook’s Reactions – 5 more options in addition to the traditional Like button. Choose Love, Haha, Wow, Sad or Angry buttons on user’s status updates. (see below)
For more on these new options, check out the following article:
2. Facebook Reactions: What Marketers Need to Know
by Kristi Hines on Social Media Examiner
Now that people have more than just the Like button, what does it mean for Page owners? This article explains more about the new options and how you may want to use them in marketing.
An important point from the article:
From an Insights perspective, Facebook reactions do not count as negative feedback. In other words, an angry reaction isn’t categorized in the same area as a Hide Post, Report as Spam, Hide All Post, or Unlike Page. Hence, any reaction can be considered a good one.
3. What Is a Content Marketing Strategy?
by Demian Farnworth on Copyblogger
Use this helpful guide to get your content marketing strategy down on paper.
4. 16 Twitter Tools for Social Media Marketers
by Michael Stelzner on Social Media Examiner
Learn more about some great tools for Twitter in this Social Media Marketing podcast.
5. 8 Instagram Marketing Mistakes You Should Avoid
by Skornia Alison on the Jeff Bullas blog
If you’re using Instagram for business, then make sure you don’t do any of these 8 things on your account. Great tips!
6. 21 Quick Tips for an Effective Inbound Marketing Strategy [Infographic]
by Cent Muruganandam on the Business to Community site
Use this Infographic to learn more about using “inbound marketing” for your small business.
That’s it for this week. Stay connected on Facebook or Twitter to see all of the helpful resources we find and share each week!
About Terry League