Need help keeping up with news and updates in the social media world? Let us do the work for you! In our weekly post, we highlight 5 “must-read” articles for your small business – use these resources to get tips on social media strategy or specific social media platforms. Plus we share any important updates from the week from the major sites in the News section at the bottom of this post.
Click on each title below to go to the original article or save it as a Pin on your Pinterest account with the “Click here to Pin It” text.
1. Solving the 10 Most Common Social Media Marketing Challenges
by uffer blog
A fantastic guide for small business owners: learn more about common social media marketing challenges, and get some great tips on solving them.
2. Why Your Small Business Must Start a Blog
by Mike Kappel on Entrepreneur .com
If you are wondering why a small business blog is an important part of your digital marketing strategy, then check out this article for some great insights!
3. Navigate The Changes To LinkedIn Privacy & Settings
by Melonie Dodaro
This is a very helpful tutorial on the new LinkedIn settings for your account privacy. I recommend you save it for later reference if you don’t have time to go through it now.
4. 25 Snapchat Influencers Who Are Doing It Right
by Joel Comm on Inc .com
If you want to learn more about SnapChat from some people who are having success on the platform, then check out this list of influencers.
5. 5 Instagram Analytics Tools for Your Business
by Dara Fontein on the Hootsuite blog
This is a great list of helpful Instagram tools – Squarelovin is a new favorite of mine. Have any others to add to this list?
News from the Week:
We will be sharing some of the top updates and announcements from the major social media platforms here. Click on each title to read the full article / announcement and then stay tuned for further developments and/or strategic tips (on our Facebook and Twitter sites) as we all learn more!
(1) Facebook Messenger: Group Calling Rolling out: https://www.facebook.com/photo.php?fbid=10156931343110195
(2) Facebook Algorithm Update: To take into account the Time Spent Viewing Articles: http://newsroom.fb.com/news/2016/04/news-feed-fyi-more-articles-you-want-to-spend-time-viewing/
(3) Pinterest Updates Its iOS App: https://blog.pinterest.com/en/our-fastest-cleanest-app-yet
(4) Facebook Q1 Data – Local Business Marketing Trends (interesting stats from this study of small businesses). Two articles to learn more:
- https://www.alignable.com/small-business-insights/facebook-q1-data-local-business-marketing-trends
- http://www.adweek.com/socialtimes/alignable-q1-2016-small-midsized-businesses/638261
(5) Facebook Releases New Guide to Help Advertisers Maximize Video Ad Performance. Two articles to learn more:
- http://www.socialmediatoday.com/social-networks/facebook-releases-new-guide-help-advertisers-maximize-video-ad-performance
- http://insights.fb.com/2016/04/20/capturing-attention-feed-video-creative/
That’s it for this week! For daily news and updates, connect with our Facebook and Twitteraccounts. Then make sure you subscribe to our posts or sign up for the weekly Newsletter for exclusive tips and strategy.
About Terry League