Blogging Tips: Get More Mileage Out of Your Posts

Once you’ve written and published your blog post, don’t let that be the end of your all your hard work! If you re-purpose the content, you may reach more of your readers or branch out to new target audiences. There are plenty of ways to re-purpose your blog content, but we’ll focus on 3 easy […]

6 Personal Branding Tips for Small Business Owners

For a small business owner or solo-preneur, your personal brand and business brand can overlap on social media, whether you want them to or not. People may do a search on your name before doing business with your company, or check out both your personal and business Facebook/Twitter/Google+ accounts. While you may spend a lot […]

20 Tips for Using Instagram

Instagram continues to grow (150 million active monthly users by the end of 2013), and with the rising impact of visual content, we should expect this site’s popularity to reach even higher levels this year!  So if your target audience is already on Instagram, you think your target audience might start using Instagram, or you […]

Six Simple Social Media Strategies for the New Year

Start the year off with these 6 basic social media strategies for more successful marketing. Before working on specific strategies, make sure you’ve answered the following questions: Who: is your target audience? What: will you share online? Where: does your target audience spend time? Why: do you want to create an account on a specific […]

3 (More) Tips for Creating a Social Media Image Strategy

Images play a big role in social media – whether it’s on blog posts, Facebook updates, Pinterest Pins or an Instagram account. So you need to make sure that you have a system in place for creating and sharing your images. In an earlier blog post I shared 3 tips on creating a social media […]