3 Reasons to Share Your Content More Than Once

Social networks are busy places and it can be a challenge to get the visibility you want for your blog posts. You’ve spent time creating helpful, useful content for your target audience, so why should you be satisfied with posting it just once? Your content has a better chance of standing out if it is […]

Tip of the Week: Develop a System for Creating Visual Content

Visual content should be part of your social media plan, but for many small business owners and solo-preneurs, the thought of spending another big chunk of your time taking photos or creating videos is overwhelming! While professional photographers, graphic designers and video production teams are all important to a small business for major projects, website […]

Tip of the Week: Know What People Are Saying About You Online

Set up a system for social listening – so you know what people are saying about you and/or your brand online. You can set up automated “alerts” that are sent to your email account on a regular basis, and you can use tools to actively search for mentions of your brand. Set Up Automated Alerts: […]

Tip of the Week: Use Shortcuts. Don’t Re-Invent the Wheel

Visual content has become more important over the past year in social media, and it’s doubtful that the trend will change. But as a small business owner or solo-preneur, the last thing you may have time for is learning how to use a complex graphic design tool like Photoshop. It’s probably challenging enough for you […]