Posting to your social media sites on a consistent basis is an important part of a successful marketing strategy. But if all you share is your own promotional posts, you’ll most likely lose followers. A better way to have long-term success on social media is to curate and post other people’s content as well as […]
10 Easy-to-Use (Free) Tools for Content Curation
3 Tips for Managing your Social Media
Although this post was published in 2016, these tips are still relevant today. As a small business owner, there are 3 priorities to keep in mind when managing your social media sites: Content, Communication, and Consistency. Focus on these tips as you create specific marketing tasks and campaigns on your sites. Tip #1: Plan […]
5 Quick Tips for Better Social Media Engagement
How is your business using social media? Is it in a way that benefits your customers (while meeting your marketing goals)? Do your posts encourage customer engagement? Or are you simply broadcasting your sales pitch over and over? If you spend personal time on social media, think of what makes you follow brands and engage […]
5 Steps to Effectively Manage Your Visual Content
Visual content is more important than ever to your social media strategy, and you don’t want to be left behind…but for a small business owner or solo-preneur, all this visual content can become another overwhelming part of a complicated social media plan. So how can you handle the visual content necessary for social media success? […]
6 Tips for A Successful Content Strategy
One of the main components in your overall social media marketing plan is your content strategy. What are you going to post on your social sites? Do you have a plan in place or do you “wing it”? Visiting your Facebook page once a week and talking about your fabulous product is not a […]