Marketing Tips [Facebook]

leaguecomputers.com marketing tipsThere are some useful Facebook marketing tips in this Mashable article, such as paying attention to Facebook rules for your Cover Photo and Contests, making sure you have filled in your company info and more.

10 Facebook Marketing Mistakes to Avoid

But there are differing opinions on how often to post.  Ultimately this is something each business will determine individually since the optimum number of posts per day will depend on your type of business and the value of your posts.

For new clients, we normally recommend starting with 1-2 posts per day and then tracking the engagement (Likes, comments, shares). Based on your engagement rates, adjust the number and timing of your posts.

An even more important tip: remember that social media is all about being “social” and building relationships with your Fans. If the majority of your posts are just broadcasts, promotions or blasts about you (or your business), your Fans will be less likely to engage at all.

 

Image courtesy of Free Digital Photos

 

About Terry League

Terry helps small business owners with social media strategy, training and account management. With a background in marketing and training, she enjoys combining those two areas to teach business owners how to get the most out of their social media marketing. Connect with Terry on Twitter and Instagram @TerryLeague for more on social media with a mix of positive motivation and inspiration.