A Digital Marketing Strategy for Your Small Business (8 Steps)

  As a small business owner, it’s important to create a digital marketing strategy to have an effective online presence. But you may be wondering how and where to start. Do you really need a website or a blog? How many social media accounts should you use?  An important first step is to determine how […]

Marketing Tip: How is Your Word-of-Mouth Advertising?

This quote states a fundamental marketing concept so simply and illustrates the importance of word-of-mouth advertising. Happy customers, who are satisfied with the quality of your work, can be the best source of advertising for your business. With the growth of social media, word-of-mouth advertising plays an even bigger role in your marketing strategy. We’ve […]

Marketing Tip: What Problem Does Your Business Solve? Focus on That!

  What problem does your business’ products or services solve? Answer that question to put together the most effective digital marketing strategy. As always, the best marketing solves a customer problem. Mack Collier If you already have customers, then it’s easy to ask them what problem(s) your business is solving for them (or maybe that […]

Marketing Tip – Social Media is a Two-Way Street

Unlike most traditional forms of marketing – billboards, print ads, press releases – social media marketing is a two-way street. It’s not enough to just set up social media profiles and broadcast marketing messages to your followers. To see success in social media marketing, you need to be social: which means interacting with your online […]

Marketing Tips [Facebook]

There are some useful Facebook marketing tips in this Mashable article, such as paying attention to Facebook rules for your Cover Photo and Contests, making sure you have filled in your company info and more. 10 Facebook Marketing Mistakes to Avoid But there are differing opinions on how often to post.  Ultimately this is something […]